Changing customer behaviour
A few years ago, most Ukrainians preferred to buy sneakers or sports shoes in offline stores to «try before you buy».
Today, the situation has changed dramatically: online sales of sports shoes are growing several times faster, than sales in traditional retail outlets.
The reason is simple convenience, choice and price.
Online offers more than store shelves
Modern online stores offer a full catalogue of world brands - Nike, Adidas, New Balance, Puma, Reebok and others.
The user can choose the right model by size, colour and style, compare prices, read reviews and get a pair delivered to their home in a day or two.
In addition, online stores usually have a wider range of products, than in even the largest shopping centres. This is because online retail is not limited by warehouse or shop window space.
Trust in Ukrainian platforms is growing
According to research, the level of trust in online shopping in Ukraine has almost doubled over the past two years.
This is facilitated by the emergence of fair and transparent platforms, which guarantees the originality of goods, the possibility of return and exchange, as well as real customer feedback.
Many Ukrainian services, such as modern sports footwear marketplaces, have already implemented 14-day return guarantee і payment upon receipt, This effectively eliminates the risks for buyers.
Saving time and money
Buying shoes online allows you to save up to 15-20%, As online retailers have fewer expenses for renting premises and staff.
Moreover, customers no longer waste time travelling to shopping centres or standing in queues.
Finding the right pair takes minutes, and delivery is available all over Ukraine.
The future belongs to digital retail
The trend is obvious: Ukrainians are increasingly buying sports shoes online.
And if yesterday online shopping was perceived as an alternative, today it is main sales channel, which sets the standards for speed, service and accessibility.
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