{"id":13282,"date":"2026-03-23T09:12:12","date_gmt":"2026-03-23T07:12:12","guid":{"rendered":"https:\/\/ukrmedia.news\/?p=13282"},"modified":"2026-03-23T09:12:12","modified_gmt":"2026-03-23T07:12:12","slug":"hybe-aktsii-vpadinnia-bts-kontsert","status":"publish","type":"post","link":"https:\/\/ukrmedia.news\/en\/show-biz\/hybe-aktsii-vpadinnia-bts-kontsert\/","title":{"rendered":"Hybe shares fall after BTS concert announcement"},"content":{"rendered":"<p>On 23 March, shares of the South Korean company <strong>Hybe<\/strong> fell after the news of the upcoming <strong>BTS concert<\/strong>. Investors are concerned about the potential costs and the impact of the event on the company's profits.<\/p>\n<h2>Hybe shares fall<\/h2>\n<p>On 23 March, shares of Hybe, a South Korean agency company, declined after the announcement of BTS's return with a concert. Following the news, the company's stock price fell by 3.5% on the Seoul Stock Exchange.<\/p>\n<p>Investors reacted to the announcement of the upcoming event with concerns about the possible costs and impact on Hybe's financial results.<\/p>\n<h2>Market reaction and forecasts<\/h2>\n<p>Analysts note that <strong>the return of BTS<\/strong> may result in short-term costs for Hybe. However, it is expected that the upcoming concert may increase interest in the company in the long term.<\/p>\n<p>Hybe has not yet provided detailed information about the date and venue of the BTS concert.<\/p>\n<h2>Context.<\/h2>\n<p>BTS is one of the most popular K-pop bands in the world. The group was on a creative hiatus due to the members' compulsory military service in South Korea.<\/p>\n<p>Hybe is BTS's main agency and a significant portion of its income depends on the band's activities.<\/p>","protected":false},"excerpt":{"rendered":"<p>23 \u0431\u0435\u0440\u0435\u0437\u043d\u044f \u0430\u043a\u0446\u0456\u0457 \u043f\u0456\u0432\u0434\u0435\u043d\u043d\u043e\u043a\u043e\u0440\u0435\u0439\u0441\u044c\u043a\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 Hybe \u0432\u043f\u0430\u043b\u0438 \u043f\u0456\u0441\u043b\u044f \u043d\u043e\u0432\u0438\u043d\u0438 \u043f\u0440\u043e \u043c\u0430\u0439\u0431\u0443\u0442\u043d\u0456\u0439 \u043a\u043e\u043d\u0446\u0435\u0440\u0442 \u0433\u0443\u0440\u0442\u0443 BTS. \u0406\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u0438 \u0441\u0442\u0443\u0440\u0431\u043e\u0432\u0430\u043d\u0456 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u043c\u0438 \u0432\u0438\u0442\u0440\u0430\u0442\u0430\u043c\u0438 \u0442\u0430 \u0432\u043f\u043b\u0438\u0432\u043e\u043c \u043f\u043e\u0434\u0456\u0457 \u043d\u0430 \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457. \u041f\u0430\u0434\u0456\u043d\u043d\u044f \u0430\u043a\u0446\u0456\u0439 Hybe 23 \u0431\u0435\u0440\u0435\u0437\u043d\u044f \u0430\u043a\u0446\u0456\u0457 Hybe, \u043f\u0456\u0432\u0434\u0435\u043d\u043d\u043e\u043a\u043e\u0440\u0435\u0439\u0441\u044c\u043a\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457-\u0430\u0433\u0435\u043d\u0446\u0456\u0457, \u0437\u043d\u0438\u0437\u0438\u043b\u0438\u0441\u044f \u043f\u0456\u0441\u043b\u044f \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u043f\u0440\u043e \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f BTS \u0437 \u043a\u043e\u043d\u0446\u0435\u0440\u0442\u043e\u043c. \u041d\u0430 \u0442\u043b\u0456 \u043d\u043e\u0432\u0438\u043d\u0438 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0446\u0456\u043d\u043d\u0438\u0445 \u043f\u0430\u043f\u0435\u0440\u0456\u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0432\u043f\u0430\u043b\u0430 \u043d\u0430 3,5% \u043d\u0430 \u0421\u0435\u0443\u043b\u044c\u0441\u044c\u043a\u0456\u0439 \u0431\u0456\u0440\u0436\u0456. \u0406\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u0438 [\u2026]<\/p>\n","protected":false},"author":207433355,"featured_media":13281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_description":"","rank_math_title":"","rank_math_focus_keyword":"BTS","td_subtitle":"","subtitle":"","footnotes":""},"categories":[806797],"tags":[806796],"class_list":["post-13282","post","type-post","status-publish","format-standard","has-post-thumbnail","category-show-biz","tag-806796"],"_links":{"self":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts\/13282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/users\/207433355"}],"replies":[{"embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/comments?post=13282"}],"version-history":[{"count":1,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts\/13282\/revisions"}],"predecessor-version":[{"id":13283,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts\/13282\/revisions\/13283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/media\/13281"}],"wp:attachment":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/media?parent=13282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/categories?post=13282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/tags?post=13282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}