{"id":15975,"date":"2026-04-15T11:25:33","date_gmt":"2026-04-15T08:25:33","guid":{"rendered":"https:\/\/ukrmedia.news\/?p=15975"},"modified":"2026-04-15T11:25:33","modified_gmt":"2026-04-15T08:25:33","slug":"meta-ai-avatar-tsukerberh-zustrichi-ft","status":"publish","type":"post","link":"https:\/\/ukrmedia.news\/en\/science-tech\/meta-ai-avatar-tsukerberh-zustrichi-ft\/","title":{"rendered":"Meta develops Mark Zuckerberg's AI avatar"},"content":{"rendered":"<p>Company. <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Meta<\/span><\/span> is working on the creation of artificial intelligence in the form of a digital avatar of its head <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mark Zuckerberg<\/span><\/span>. As reported by <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Financial Times<\/span><\/span>, This avatar will be able to interact with employees and partially replace them during work meetings.<\/p>\n<h2 data-section-id=\"16nspw1\" data-start=\"1047\" data-end=\"1082\">How the digital avatar will work<\/h2>\n<p data-start=\"1083\" data-end=\"1207\">It is about creating a so-called \u00abdigital twin\u00bb that will reproduce the manner of communication, voice and behaviour of the leader.<\/p>\n<p data-start=\"1209\" data-end=\"1240\">It is expected that the AI avatar will be able to:<\/p>\n<ul data-start=\"1241\" data-end=\"1403\">\n<li data-section-id=\"1pysn4i\" data-start=\"1241\" data-end=\"1285\">answer questions from employees;<\/li>\n<li data-section-id=\"1cc6hct\" data-start=\"1286\" data-end=\"1326\">participate in internal meetings;<\/li>\n<li data-section-id=\"1c6jwj\" data-start=\"1327\" data-end=\"1371\">communicate the position of the company's management;<\/li>\n<li data-section-id=\"tklvy7\" data-start=\"1372\" data-end=\"1403\">interact in real time.<\/li>\n<\/ul>\n<hr data-start=\"1405\" data-end=\"1408\" \/>\n<h2 data-section-id=\"94asxr\" data-start=\"1410\" data-end=\"1431\">What is Meta for?<\/h2>\n<p data-start=\"1432\" data-end=\"1572\">\u0423 <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Meta<\/span><\/span> consider such technologies as a way to optimise communications and improve management efficiency.<\/p>\n<p data-start=\"1574\" data-end=\"1601\">In particular, it can allow:<\/p>\n<ul data-start=\"1602\" data-end=\"1713\">\n<li data-section-id=\"13rzuos\" data-start=\"1602\" data-end=\"1635\">save time for top management;<\/li>\n<li data-section-id=\"9zlvlg\" data-start=\"1636\" data-end=\"1681\">scale up managerial involvement in processes;<\/li>\n<li data-section-id=\"1ifrsyh\" data-start=\"1682\" data-end=\"1713\">speed up internal decisions.<\/li>\n<\/ul>\n<hr data-start=\"1715\" data-end=\"1718\" \/>\n<h2 data-section-id=\"1x6234l\" data-start=\"1720\" data-end=\"1748\">Risks and ethical issues<\/h2>\n<p data-start=\"1749\" data-end=\"1795\">Experts draw attention to potential risks:<\/p>\n<ul data-start=\"1796\" data-end=\"1911\">\n<li data-section-id=\"1pf1ezt\" data-start=\"1796\" data-end=\"1823\">the possibility of manipulation;<\/li>\n<li data-section-id=\"h2ngp8\" data-start=\"1824\" data-end=\"1871\">the issue of trust in digital representation;<\/li>\n<li data-section-id=\"59fp2v\" data-start=\"1872\" data-end=\"1911\">blurring of responsibility for decisions.<\/li>\n<\/ul>\n<p data-start=\"1913\" data-end=\"2016\">There is also the question of how employees will perceive such an avatar as a full-fledged interlocutor.<\/p>\n<hr data-start=\"2018\" data-end=\"2021\" \/>\n<h2 data-section-id=\"64v6bf\" data-start=\"2023\" data-end=\"2035\">What's next<\/h2>\n<p data-start=\"2036\" data-end=\"2268\">The development is currently at the testing stage. \u0423 <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Meta<\/span><\/span> did not comment on the details of the launch timeline, but the trend of creating personalised AI assistants among tech companies is gaining momentum.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0456\u044f Meta \u043f\u0440\u0430\u0446\u044e\u0454 \u043d\u0430\u0434 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f\u043c \u0448\u0442\u0443\u0447\u043d\u043e\u0433\u043e \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443 \u0443 \u0432\u0438\u0433\u043b\u044f\u0434\u0456 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u0430\u0432\u0430\u0442\u0430\u0440\u0430 \u0441\u0432\u043e\u0433\u043e \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u043a\u0430 \u041c\u0430\u0440\u043a \u0426\u0443\u043a\u0435\u0440\u0431\u0435\u0440\u0433. \u042f\u043a \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u044f\u0454 Financial Times, \u0442\u0430\u043a\u0438\u0439 \u0430\u0432\u0430\u0442\u0430\u0440 \u0437\u043c\u043e\u0436\u0435 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u044f\u0442\u0438 \u0437 \u043f\u0440\u0430\u0446\u0456\u0432\u043d\u0438\u043a\u0430\u043c\u0438 \u0442\u0430 \u0447\u0430\u0441\u0442\u043a\u043e\u0432\u043e \u0437\u0430\u043c\u0456\u043d\u044e\u0432\u0430\u0442\u0438 \u0439\u043e\u0433\u043e \u043f\u0456\u0434 \u0447\u0430\u0441 \u0440\u043e\u0431\u043e\u0447\u0438\u0445 \u0437\u0443\u0441\u0442\u0440\u0456\u0447\u0435\u0439. \u042f\u043a \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438\u043c\u0435 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0439 \u0430\u0432\u0430\u0442\u0430\u0440 \u0419\u0434\u0435\u0442\u044c\u0441\u044f \u043f\u0440\u043e \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0442\u0430\u043a \u0437\u0432\u0430\u043d\u043e\u0433\u043e \u00ab\u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u0434\u0432\u0456\u0439\u043d\u0438\u043a\u0430\u00bb, \u044f\u043a\u0438\u0439 \u0432\u0456\u0434\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438\u043c\u0435 \u043c\u0430\u043d\u0435\u0440\u0443 \u0441\u043f\u0456\u043b\u043a\u0443\u0432\u0430\u043d\u043d\u044f, \u0433\u043e\u043b\u043e\u0441 \u0456 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u043a\u0430. \u041e\u0447\u0456\u043a\u0443\u0454\u0442\u044c\u0441\u044f, \u0449\u043e \u0428\u0406-\u0430\u0432\u0430\u0442\u0430\u0440 [\u2026]<\/p>\n","protected":false},"author":207433355,"featured_media":15976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"Meta \u0428\u0406 \u0430\u0432\u0430\u0442\u0430\u0440 \u0426\u0443\u043a\u0435\u0440\u0431\u0435\u0440\u0433 FT","td_subtitle":"","subtitle":"","footnotes":""},"categories":[805620],"tags":[],"class_list":{"0":"post-15975","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-science-tech"},"_links":{"self":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts\/15975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/users\/207433355"}],"replies":[{"embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/comments?post=15975"}],"version-history":[{"count":1,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts\/15975\/revisions"}],"predecessor-version":[{"id":15977,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts\/15975\/revisions\/15977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/media\/15976"}],"wp:attachment":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/media?parent=15975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/categories?post=15975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/tags?post=15975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}