American model Hailey Bieber has become the face of SKIMS\u2019 new advertising campaign, showcasing the Everyday Cotton collection. Her husband, Justin Bieber, has actively supported the project on social media.<\/p>\n
Model. Hailey Bieber<\/strong> has become the face of the brand\u2019s new advertising campaign SKIMS<\/strong>, founded Kim Kardashian<\/strong>. The photoshoot for the Everyday Cotton collection was carried out by a renowned photographer Mert Alas<\/strong>. Hailey opted for a understated and minimalist style, showcasing key pieces from the brand\u2019s new range. The focus of the shoot is on the collection\u2019s simple silhouettes and everyday designs.<\/p>\n Kim Kardashian, co-founder and creative director of SKIMS, said that Hailey Bieber best embodies the concept behind the new collection.<\/p>\n \u201cHailey has a unique ability to make even the simplest things look stylish. Her approach to fashion seems so natural, which is why she\u2019s the perfect person to front the Everyday Cotton campaign,\u201d said Kardashian.<\/p><\/blockquote>\n According to the brand\u2019s representatives, the new collection focuses on comfortable everyday wear, with an emphasis on natural materials and neutral colours.<\/p>\n Following the launch of the advertising campaign, the singer Justin Bieber<\/strong> He posted photos of his wife on his Instagram. He added the song \u2018Cold As Ice\u2019 by Foreigner to the post, but refrained from adding a caption. The couple have been married since 2018. In 2024, their son Jack was born.<\/p>\n\r\n Kim Kardashian spoke highly of the collaboration<\/h2>\n
Justin Bieber stood by his wife<\/h2>\n