Apple<\/a> have changed. Previously, the company was seen as lagging behind in the AI race, as it did not spend large sums on model development. Now, the market recognises its potential to monetise AI through services, device updates and its own ecosystem.<\/p>\nOn 8 June, Apple unveiled Siri AI \u2014 a new version of the assistant designed to understand personal context and on-screen content, and to work with up-to-date information from the internet. The product is currently open for testing by developers, and the company plans to release a public beta version later in 2026.<\/p>\n
The initial launch will have some limitations: Siri AI will require compatible new devices, and in the EU it will not initially be available on the iPhone, iPad or Apple Watch. In China, the service will not go live until regulatory requirements have been met. Consequently, market expectations centre on future monetisation rather than the already confirmed commercial impact of the new assistant.<\/p>\n
The financial figures supported the revaluation<\/h2>\n
For the quarter ending 28 March, Apple\u2019s revenue rose by 17% year-on-year to $111.2 billion. Earnings per share rose by 22% to $2.01. The company also reported a record March quarter for the iPhone and record revenue from its services segment.<\/p>\n
Apple has approved an additional share buyback programme worth up to $100 billion. According to Tony Meadows, Head of Investment at BRI Wealth Management, the revaluation reflects investors\u2019 confidence in the stability of Apple\u2019s earnings, rather than merely speculative expectations regarding AI.<\/p>\n
Interest in AI extends beyond GPU manufacturers<\/h2>\n
Nvidia\u2019s decline comes against the backdrop of a broader reassessment of valuations across the sector. The Philadelphia SE Semiconductor Index fell by nearly 19% from its all-time highs in July, although the index had outperformed Nvidia since the start of the year.<\/p>\n
Investor attention is also turning to manufacturers of the memory required for AI infrastructure. In May, Micron approached a valuation of $1 trillion against a backdrop of expectations of higher demand for AI memory and long-term contracts. SK hynix began trading its ADRs on Nasdaq on 10 July; the exchange described the company as a major supplier of HBM memory for cutting-edge AI accelerators.<\/p>\n
This may not indicate that Nvidia is losing its role in the AI boom, but rather that the range of companies which investors regard as potential beneficiaries is expanding.<\/p>\n
A change in Apple\u2019s leadership is on the horizon<\/h2>\n
Apple\u2019s market re-evaluation comes on the eve of a change in its leadership. On 1 September, the senior vice-president of hardware engineering John Turnus<\/strong> is set to become the company\u2019s chief executive, and Tim Cook<\/strong> \u2014 Executive Chairman of the Board of Directors.<\/p>\nCook will remain CEO throughout the summer to ensure a smooth handover, Apple has announced. The success of the launch of Siri AI and the company\u2019s ability to translate AI features into demand for devices and services could prove to be among the first major tests for the new management structure.<\/p>","protected":false},"excerpt":{"rendered":"
Apple briefly overtook Nvidia in terms of market capitalisation during the trading day: $4.88 trillion versus around $4.86 trillion, following a fall in the chipmaker\u2019s share price.<\/p>","protected":false},"author":207433346,"featured_media":24979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_description":"Apple \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u044c\u043e\u0434\u0435\u043d\u043d\u043e \u043e\u0431\u0456\u0439\u0448\u043b\u0430 Nvidia \u0437\u0430 \u043a\u0430\u043f\u0456\u0442\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0454\u044e: $4,88 \u0442\u0440\u043b\u043d \u043f\u0440\u043e\u0442\u0438 \u0431\u043b\u0438\u0437\u044c\u043a\u043e $4,86 \u0442\u0440\u043b\u043d \u043f\u0456\u0441\u043b\u044f \u043f\u0430\u0434\u0456\u043d\u043d\u044f \u0430\u043a\u0446\u0456\u0439 \u0447\u0438\u043f\u043c\u0435\u0439\u043a\u0435\u0440\u0430.","rank_math_title":"Apple \u043e\u0431\u0456\u0439\u0448\u043b\u0430 Nvidia \u0437\u0430 \u043a\u0430\u043f\u0456\u0442\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0454\u044e \u043f\u0456\u0434 \u0447\u0430\u0441 \u0442\u043e\u0440\u0433\u0456\u0432","rank_math_focus_keyword":"Apple","td_subtitle":"","subtitle":"","footnotes":""},"categories":[805618],"tags":[],"class_list":["post-24980","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economics"],"_links":{"self":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts\/24980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/users\/207433346"}],"replies":[{"embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/comments?post=24980"}],"version-history":[{"count":1,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts\/24980\/revisions"}],"predecessor-version":[{"id":24981,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts\/24980\/revisions\/24981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/media\/24979"}],"wp:attachment":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/media?parent=24980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/categories?post=24980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/tags?post=24980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}