{"id":2672,"date":"2025-10-18T20:29:17","date_gmt":"2025-10-18T17:29:17","guid":{"rendered":"https:\/\/ukrmedia.news\/?p=2672"},"modified":"2025-10-18T20:29:17","modified_gmt":"2025-10-18T17:29:17","slug":"kovalska-shtraf-reklama-dzhozefina-dzhekson-2025","status":"publish","type":"post","link":"https:\/\/ukrmedia.news\/en\/suspilstvo\/kovalska-shtraf-reklama-dzhozefina-dzhekson-2025\/","title":{"rendered":"\u00abKovalska fined for advertising with Josephine Jackson"},"content":{"rendered":"<h2 data-start=\"162\" data-end=\"259\"><strong data-start=\"162\" data-end=\"259\">The \u00abSolid Standard\u00bb campaign was found to be in violation of the law banning sexist advertising<\/strong><\/h2>\n<p data-start=\"261\" data-end=\"469\">The State Service of Ukraine for Food Safety and Consumer Protection has fined <strong data-start=\"351\" data-end=\"382\">Kovalska group of companies\u00ab<\/strong> for an advertising campaign with a famous adult film actress <strong data-start=\"444\" data-end=\"466\">Josephine Jackson<\/strong>.<\/p>\n<p data-start=\"471\" data-end=\"732\">It's about the campaign <strong data-start=\"492\" data-end=\"514\">\u00abSolid Standard\u00bb<\/strong>, The video was aimed at creatively reminding builders of the rules of concrete maintenance. The video provoked a strong reaction on social media, ranging from jokes to criticism for using sexualised images in commercial advertising.<\/p>\n<p data-start=\"734\" data-end=\"920\">As a result, the State Service of Ukraine for Food Safety and Consumer Protection received official complaints, and the agency <strong data-start=\"814\" data-end=\"917\">imposed a fine on the company for violating the law prohibiting discriminatory and sexist advertising<\/strong>.<\/p>\n<p data-start=\"922\" data-end=\"1137\">Following the publicity, Forbes Ukraine reported that the editorial board had asked Kovalska's representatives to <strong data-start=\"1047\" data-end=\"1094\">How the market reacted to the high-profile campaign<\/strong> and whether it has affected the brand's reputation.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u041a\u0430\u043c\u043f\u0430\u043d\u0456\u044e \u00ab\u0422\u0432\u0435\u0440\u0434\u0438\u0439 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u00bb \u0432\u0438\u0437\u043d\u0430\u043b\u0438 \u0442\u0430\u043a\u043e\u044e, \u0449\u043e \u043f\u043e\u0440\u0443\u0448\u0443\u0454 \u0437\u0430\u043a\u043e\u043d \u043f\u0440\u043e \u0437\u0430\u0431\u043e\u0440\u043e\u043d\u0443 \u0441\u0435\u043a\u0441\u0438\u0441\u0442\u0441\u044c\u043a\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0414\u0435\u0440\u0436\u0430\u0432\u043d\u0430 \u0441\u043b\u0443\u0436\u0431\u0430 \u0437 \u043f\u0438\u0442\u0430\u043d\u044c \u0431\u0435\u0437\u043f\u0435\u0447\u043d\u043e\u0441\u0442\u0456 \u0445\u0430\u0440\u0447\u043e\u0432\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0442\u0430 \u0437\u0430\u0445\u0438\u0441\u0442\u0443 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432 \u043e\u0448\u0442\u0440\u0430\u0444\u0443\u0432\u0430\u043b\u0430 \u0433\u0440\u0443\u043f\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u00ab\u041a\u043e\u0432\u0430\u043b\u044c\u0441\u044c\u043a\u0430\u00bb \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0443 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044e \u0437 \u0432\u0456\u0434\u043e\u043c\u043e\u044e \u0430\u043a\u0442\u043e\u0440\u043a\u043e\u044e \u0444\u0456\u043b\u044c\u043c\u0456\u0432 \u0434\u043b\u044f \u0434\u043e\u0440\u043e\u0441\u043b\u0438\u0445 \u0414\u0436\u043e\u0437\u0435\u0444\u0456\u043d\u043e\u044e \u0414\u0436\u0435\u043a\u0441\u043e\u043d. \u0419\u0434\u0435\u0442\u044c\u0441\u044f \u043f\u0440\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044e \u00ab\u0422\u0432\u0435\u0440\u0434\u0438\u0439 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u00bb, \u044f\u043a\u0430 \u043c\u0430\u043b\u0430 \u043d\u0430 \u043c\u0435\u0442\u0456 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e \u043d\u0430\u0433\u0430\u0434\u0430\u0442\u0438 \u0431\u0443\u0434\u0456\u0432\u0435\u043b\u044c\u043d\u0438\u043a\u0430\u043c \u043f\u0440\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0434\u043e\u0433\u043b\u044f\u0434\u0443 \u0437\u0430 \u0431\u0435\u0442\u043e\u043d\u043e\u043c. \u0412\u0456\u0434\u0435\u043e [\u2026]<\/p>\n","protected":false},"author":207433346,"featured_media":2674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"\u041a\u043e\u0432\u0430\u043b\u044c\u0441\u044c\u043a\u0430","td_subtitle":"","subtitle":"","footnotes":""},"categories":[806778],"tags":[],"class_list":{"0":"post-2672","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-suspilstvo"},"_links":{"self":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts\/2672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/users\/207433346"}],"replies":[{"embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/comments?post=2672"}],"version-history":[{"count":1,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts\/2672\/revisions"}],"predecessor-version":[{"id":2675,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts\/2672\/revisions\/2675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/media\/2674"}],"wp:attachment":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/media?parent=2672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/categories?post=2672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/tags?post=2672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}