{"id":28872,"date":"2026-09-08T14:43:54","date_gmt":"2026-09-08T11:43:54","guid":{"rendered":"https:\/\/ukrmedia.news\/?p=28872"},"modified":"2026-09-08T14:43:54","modified_gmt":"2026-09-08T11:43:54","slug":"apple-event-2026-iphone-fold-18-pro-siri","status":"publish","type":"post","link":"https:\/\/ukrmedia.news\/en\/science-tech\/apple-event-2026-iphone-fold-18-pro-siri\/","title":{"rendered":"Apple is preparing the biggest change to the iPhone in years: what will be unveiled on 9 September"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"346\" data-end=\"718\">Apple <strong data-start=\"352\" data-end=\"375\">9 September 2026<\/strong> will hold its traditional autumn presentation, which this time could prove to be one of the most important for the company in recent years. The event has been named <strong data-start=\"514\" data-end=\"536\">Surprise and shine<\/strong> and will begin at 10:00 Pacific Time \u2014 <strong data-start=\"586\" data-end=\"607\">at 8.00 pm Kyiv time<\/strong>. Apple will stream the presentation on its website, on Apple TV and on YouTube. Apple has not yet officially revealed the list of devices. However, Reuters reports that the main new product is expected to be <strong data-start=\"832\" data-end=\"859\">the first foldable iPhone<\/strong>, which will open up a new category of smartphones for Apple. The iPhone 18 Pro and Pro Max are also expected to be launched at the same time, and one of the key software highlights will be the new generation of Siri, powered by Apple Intelligence.<\/p>\n<div class=\"news-summary-box\"><strong>Briefly about the main points<\/strong><\/p>\n<ul>\n<li>The Apple Event will take place on 9 September at 8.00 pm Kyiv time.<\/li>\n<li>The first foldable iPhone is expected.<\/li>\n<li>The iPhone 18 Pro and Pro Max may also be unveiled.<\/li>\n<li>Apple will place a strong emphasis on Siri and artificial intelligence.<\/li>\n<li>This is the first major presentation under the new CEO, John Turnus.<\/li>\n<\/ul>\n<\/div>\n<h2 class=\"PDq2pG_selectionAnchorContainer\" data-section-id=\"1xmavl1\" data-start=\"1489\" data-end=\"1527\">When and where to watch the Apple Event 2026<\/h2>\n<p data-start=\"1529\" data-end=\"1655\">Apple has officially confirmed the launch event on <strong data-start=\"1571\" data-end=\"1592\">Wednesday, 9 September<\/strong>. The broadcast will begin at 10:00 local time in California.<\/p>\n<p data-start=\"1657\" data-end=\"1672\">For Ukraine, this means:<\/p>\n<p data-start=\"1674\" data-end=\"1714\"><strong data-start=\"1674\" data-end=\"1714\">9 September, 8.00 pm Kyiv time.<\/strong><\/p>\n<p data-start=\"1716\" data-end=\"1858\">The live stream will be available on Apple.com, in the Apple TV app and on the official <a href=\"https:\/\/www.youtube.com\/@AppleTV\" target=\"_blank\" rel=\"noopener\">YouTube channel<\/a> companies.<\/p>\n<p data-start=\"1860\" data-end=\"2067\">The name of the event is \u2014 <strong data-start=\"1875\" data-end=\"1897\">Surprise and shine<\/strong>. Apple traditionally includes hints about new products or features in the design of its invitations, but this time the company has not given any clear indication as to a specific device.<\/p>\n<p data-start=\"2069\" data-end=\"2385\">The main intrigue lies elsewhere: this will be Apple\u2019s first major presentation since <strong data-start=\"2157\" data-end=\"2203\">John Turnus has succeeded Tim Cook as CEO<\/strong>. Ternus was in charge of Apple\u2019s hardware for many years, and Reuters describes the launch of the new iPhones as the first serious test of his leadership.<\/p>\n<h2 data-section-id=\"17rg3wa\" data-start=\"2387\" data-end=\"2442\">The first foldable iPhone could be the biggest new release<\/h2>\n<p data-start=\"2444\" data-end=\"2510\">The thing that attracts the most attention before the presentation is <strong data-start=\"2489\" data-end=\"2509\">foldable iPhone<\/strong>.<\/p>\n<p data-start=\"2512\" data-end=\"2670\"><a href=\"https:\/\/ukrmedia.news\/en\/science-tech\/iphone-17-tsiny-mozhut-zrosty\/\">Apple<\/a> For years, it has been in no hurry to enter this market, whilst Samsung, Huawei, Honor, Motorola and other manufacturers have already released several generations of foldable smartphones.<\/p>\n<p data-start=\"2672\" data-end=\"2928\">According to Reuters, Apple is now ready to unveil its own device. It is expected to feature a clamshell design: the smartphone will have a standard external display and, when opened, will transform into a compact tablet.<\/p>\n<p data-start=\"2930\" data-end=\"3153\">MacRumors, citing a series of leaks, reports that the external OLED display is approximately <strong data-start=\"3016\" data-end=\"3029\">5.5 inches<\/strong> and a significantly larger internal screen. Apple has not confirmed the final specifications.<\/p>\n<p data-start=\"3155\" data-end=\"3217\">The official name is also unknown. The media most commonly use:<\/p>\n<ul data-start=\"3219\" data-end=\"3268\">\n<li data-section-id=\"1817uzr\" data-start=\"3219\" data-end=\"3233\">iPhone Fold;<\/li>\n<li data-section-id=\"nx3wuw\" data-start=\"3234\" data-end=\"3249\">iPhone Ultra;<\/li>\n<li data-section-id=\"ir9f2w\" data-start=\"3250\" data-end=\"3268\">Foldable iPhone.<\/li>\n<\/ul>\n<p data-start=\"3270\" data-end=\"3328\">Until they are presented, none of them can be regarded as confirmed.<\/p>\n<h2 data-section-id=\"u5c7qc\" data-start=\"3330\" data-end=\"3359\">The price may exceed $2500<\/h2>\n<p data-start=\"3361\" data-end=\"3426\">Apple\u2019s first foldable smartphone is unlikely to be a mass-market device.<\/p>\n<p data-start=\"3428\" data-end=\"3687\">Reuters, citing analysts, reports on the potential price <strong data-start=\"3495\" data-end=\"3510\">over $2500<\/strong>. This would make the new model the most expensive iPhone in history and position it closer to Apple\u2019s premium computers than to ordinary smartphones.<\/p>\n<p data-start=\"3689\" data-end=\"3846\">Other analytical estimates suggest a wider range of approximately <strong data-start=\"3744\" data-end=\"3758\">$2000\u20132500<\/strong>, depending on the memory configuration. Apple will only announce the final price during the launch event.<\/p>\n<p data-start=\"3848\" data-end=\"4112\">The high price tag won\u2019t necessarily be a problem for the first generation. Apple may use the foldable iPhone as a flagship product \u2014 much like the Vision Pro: first establishing a new premium segment, and only then gradually scaling up the technology.<\/p>\n<p data-start=\"4114\" data-end=\"4397\">According to analysts\u2019 estimates cited by Reuters, the device could help Apple quickly capture a significant share of the foldable smartphone market. In the long term, by the end of 2027, this category could potentially generate tens of billions of dollars in revenue for the company.<\/p>\n<h2 data-section-id=\"rslhso\" data-start=\"4399\" data-end=\"4453\">Why did it take Apple so long to bring out a foldable smartphone?<\/h2>\n<p data-start=\"4455\" data-end=\"4541\">The main problem with foldable smartphones remains not the processors or cameras, but the mechanics.<\/p>\n<p data-start=\"4543\" data-end=\"4598\">Manufacturers have to tackle several challenges at once:<\/p>\n<ul data-start=\"4600\" data-end=\"4750\">\n<li data-section-id=\"1l2udtr\" data-start=\"4600\" data-end=\"4642\">a noticeable crease on the internal display;<\/li>\n<li data-section-id=\"1oi0uoy\" data-start=\"4643\" data-end=\"4667\">durability of the hinge;<\/li>\n<li data-section-id=\"1eu1354\" data-start=\"4668\" data-end=\"4681\">dust protection;<\/li>\n<li data-section-id=\"1go0i94\" data-start=\"4682\" data-end=\"4700\">case thickness;<\/li>\n<li data-section-id=\"fo6np2\" data-start=\"4701\" data-end=\"4716\">autonomy;<\/li>\n<li data-section-id=\"19ajg94\" data-start=\"4717\" data-end=\"4750\">the reliability of the flexible OLED panel.<\/li>\n<\/ul>\n<p data-start=\"4752\" data-end=\"4812\">This is precisely where Apple could try to set itself apart from its competitors.<\/p>\n<p data-start=\"4814\" data-end=\"5044\">Reports from the supply chain indicate that the company has introduced stricter requirements for <strong data-start=\"4902\" data-end=\"4943\">the flatness of the display and the operation of the hinge<\/strong>, which means that initial production volumes may be limited.<\/p>\n<p data-start=\"5046\" data-end=\"5142\">Therefore, even if it is unveiled on 9 September, not everyone will be able to buy a foldable iPhone straight away.<\/p>\n<h2 data-section-id=\"11bedru\" data-start=\"5144\" data-end=\"5195\">The iPhone 18 Pro and Pro Max are also expected on 9 September<\/h2>\n<p data-start=\"5197\" data-end=\"5277\">As well as the new form factor, Apple is preparing its usual update to its flagship range.<\/p>\n<p data-start=\"5279\" data-end=\"5290\">The following are expected:<\/p>\n<p data-start=\"5292\" data-end=\"5333\"><strong data-start=\"5292\" data-end=\"5309\">iPhone 18 Pro<\/strong><br data-start=\"5309\" data-end=\"5312\" \/><strong data-start=\"5312\" data-end=\"5333\">iPhone 18 Pro Max<\/strong><\/p>\n<p data-start=\"5335\" data-end=\"5611\">This year, Apple may change its usual release schedule. The company plans to focus its autumn launch event as much as possible on premium devices, whilst some of the cheaper models may be carried over to next year.<\/p>\n<p data-start=\"5613\" data-end=\"5640\">This is a significant change in strategy.<\/p>\n<p data-start=\"5642\" data-end=\"5767\">In the past, Apple usually unveiled its flagship products at the same time <a href=\"https:\/\/ukrmedia.news\/en\/science-tech\/vitik-danih-pro-iphone-18-pro\/\">iPhone<\/a> and the Pro models. The company can now split the launch into two phases:<\/p>\n<p data-start=\"5769\" data-end=\"5844\"><strong data-start=\"5769\" data-end=\"5803\">Autumn 2026 \u2014 expensive iPhones;<\/strong><br data-start=\"5803\" data-end=\"5806\" \/><strong data-start=\"5806\" data-end=\"5844\">Spring 2027 \u2014 more affordable models.<\/strong><\/p>\n<p data-start=\"5846\" data-end=\"5952\">This approach allows Apple to focus customers\u2019 attention as much as possible on the devices with the highest profit margins.<\/p>\n<h2 data-section-id=\"1xabq8s\" data-start=\"5954\" data-end=\"5990\">What might change in the iPhone 18 Pro<\/h2>\n<p data-start=\"5992\" data-end=\"6109\">There are no official specifications as yet, so until the launch, all specifications should be regarded as preliminary information.<\/p>\n<p data-start=\"6111\" data-end=\"6270\">Among the most common expectations are camera upgrades, a new generation of processor, improved battery life and a further reduction in the elements surrounding the Dynamic Island.<\/p>\n<p data-start=\"6272\" data-end=\"6466\">The Verge also reports on a possible <strong data-start=\"6311\" data-end=\"6343\">a camera with a variable aperture<\/strong>, which would allow the smartphone to better control the amount of light and the depth of field.<\/p>\n<p data-start=\"6468\" data-end=\"6604\">If the technology does indeed feature in a production model, it will be one of the biggest hardware upgrades to the iPhone\u2019s camera in recent generations.<\/p>\n<h2 data-section-id=\"1ars7n7\" data-start=\"6606\" data-end=\"6654\">Siri AI will be Apple\u2019s second major test<\/h2>\n<p data-start=\"6656\" data-end=\"6711\">Another equally important part of the presentation is artificial intelligence.<\/p>\n<p data-start=\"6713\" data-end=\"6946\">At WWDC 2026, Apple has already unveiled <strong data-start=\"6748\" data-end=\"6759\">Siri AI<\/strong>, which will be powered by Apple Intelligence. The company promises more natural conversations, better responses and the ability to carry out more complex tasks.<\/p>\n<p data-start=\"6948\" data-end=\"7188\">The new Siri makes partial use of Google\u2019s technology. This is particularly important for Apple given the criticism the company has faced for its slower adoption of generative AI compared with Google and <a href=\"https:\/\/ukrmedia.news\/en\/science-tech\/openai-ai-speaker-ring-300-400\/\">OpenAI<\/a>.<\/p>\n<p data-start=\"7190\" data-end=\"7260\">That is precisely why the presentation on 9 September will be more than just the launch of new phones.<\/p>\n<p data-start=\"7262\" data-end=\"7359\">Apple is actually set to unveil, <strong data-start=\"7291\" data-end=\"7358\">How artificial intelligence will change the way we use the iPhone on a day-to-day basis<\/strong>.<\/p>\n<p data-start=\"7361\" data-end=\"7377\">Key issues:<\/p>\n<ul data-start=\"7379\" data-end=\"7603\">\n<li data-section-id=\"2aesbe\" data-start=\"7379\" data-end=\"7413\">just how much smarter Siri has become;<\/li>\n<li data-section-id=\"1ija91z\" data-start=\"7414\" data-end=\"7465\">Can it work across several applications?;<\/li>\n<li data-section-id=\"9mx5fd\" data-start=\"7466\" data-end=\"7516\">which functions are carried out directly on the iPhone;<\/li>\n<li data-section-id=\"okg5mn\" data-start=\"7517\" data-end=\"7564\">which models will be equipped with the full range of AI features;<\/li>\n<li data-section-id=\"1m92pfo\" data-start=\"7565\" data-end=\"7603\">in which countries they will be available.<\/li>\n<\/ul>\n<p data-start=\"7605\" data-end=\"7774\">This is important because the launch of the new generation of Siri in certain regions may be delayed due to regulatory and language restrictions.<\/p>\n<h2 data-section-id=\"1bpqdoq\" data-start=\"7776\" data-end=\"7821\">Why is AI so important to Apple right now?<\/h2>\n<p data-start=\"7823\" data-end=\"7895\">For many years, the main reasons for upgrading an iPhone were:<\/p>\n<p data-start=\"7897\" data-end=\"7940\">camera \u2192 display \u2192 processor \u2192 battery life.<\/p>\n<p data-start=\"7942\" data-end=\"8015\">However, the physical differences between generations of smartphones are gradually diminishing.<\/p>\n<p data-start=\"8017\" data-end=\"8095\">Artificial intelligence could be the next big reason to upgrade your device.<\/p>\n<p data-start=\"8097\" data-end=\"8241\">Google is actively integrating Gemini into Android, Samsung is developing Galaxy AI, and generative models are becoming a standard feature of software.<\/p>\n<p data-start=\"8243\" data-end=\"8380\">It is therefore important for Apple to demonstrate that Apple Intelligence and Siri can become not just a collection of individual features, but a central part of iOS.<\/p>\n<p data-start=\"8382\" data-end=\"8502\">Reuters identifies AI as one of the main challenges facing Apple\u2019s new management.<\/p>\n<h2 data-section-id=\"1sl8n4h\" data-start=\"8504\" data-end=\"8532\">What else might Apple unveil?<\/h2>\n<p data-start=\"8534\" data-end=\"8592\">Apple\u2019s autumn launch event is not, as is customary, limited to the iPhone.<\/p>\n<p data-start=\"8594\" data-end=\"8660\">Among the most likely new releases is a new generation <strong data-start=\"8644\" data-end=\"8659\">Apple Watch<\/strong>.<\/p>\n<p data-start=\"8662\" data-end=\"8813\">According to specialist publications, the Apple Watch Series 12 is expected, along with possible updates to the more expensive models.<\/p>\n<p data-start=\"8815\" data-end=\"8919\">New AirPods are also a possibility, although there may not be a major redesign of the earphones this year.<\/p>\n<p data-start=\"8921\" data-end=\"8965\">The draft list for the presentation looks like this:<\/p>\n<ul data-start=\"8967\" data-end=\"9127\">\n<li data-section-id=\"1suz572\" data-start=\"8967\" data-end=\"8986\">a foldable iPhone;<\/li>\n<li data-section-id=\"b2dkiq\" data-start=\"8987\" data-end=\"9003\"><a href=\"https:\/\/ukrmedia.news\/en\/science-tech\/iphone-18-pro-new-chervonyj-kolir\/\">iPhone 18 Pro<\/a>;<\/li>\n<li data-section-id=\"1b56awm\" data-start=\"9004\" data-end=\"9024\">iPhone 18 Pro Max;<\/li>\n<li data-section-id=\"uma86i\" data-start=\"9025\" data-end=\"9049\">Apple Watch Series 12;<\/li>\n<li data-section-id=\"1i4c7gr\" data-start=\"9050\" data-end=\"9069\">the updated AirPods;<\/li>\n<li data-section-id=\"19so36d\" data-start=\"9070\" data-end=\"9102\">Siri AI and Apple Intelligence;<\/li>\n<li data-section-id=\"u0ru17\" data-start=\"9103\" data-end=\"9127\">Details of the iOS 27 launch.<\/li>\n<\/ul>\n<p data-start=\"9129\" data-end=\"9248\">The biggest unknown is whether Apple will unveil yet another surprise product, as the event\u2019s title suggests <strong data-start=\"9225\" data-end=\"9247\">Surprise and shine<\/strong>.<\/p>\n<h2 data-section-id=\"ey4hn\" data-start=\"9250\" data-end=\"9296\">Why is Apple focusing on high-end devices?<\/h2>\n<p data-start=\"9298\" data-end=\"9381\">Apple is launching a new generation at a challenging time for the global electronics market.<\/p>\n<p data-start=\"9383\" data-end=\"9516\">Manufacturers are facing memory shortages and rising component costs due to huge demand from data centres and AI companies.<\/p>\n<p data-start=\"9518\" data-end=\"9713\">Memory manufacturers are increasingly prioritising high-cost components for artificial intelligence servers, which is putting further pressure on the consumer electronics sector.<\/p>\n<p data-start=\"9715\" data-end=\"9792\">Premium iPhones make it easier for Apple to offset rising production costs.<\/p>\n<p data-start=\"9794\" data-end=\"9941\">It is therefore no coincidence that the company is focusing on Pro models and foldable smartphones: it is trying to sell <strong data-start=\"9896\" data-end=\"9940\">fewer cheap devices and more expensive ones<\/strong>.<\/p>\n<h2 data-section-id=\"1oxiwep\" data-start=\"9943\" data-end=\"10007\">Apple is entering a market where Samsung already has a wealth of experience<\/h2>\n<p data-start=\"10009\" data-end=\"10095\">The foldable iPhone will be a direct competitor <a href=\"https:\/\/ukrmedia.news\/en\/science-tech\/samsung-galaxy-z-trifold-multy-skladnyy\/\">Galaxy Z Fold<\/a> and Huawei\u2019s premium models.<\/p>\n<p data-start=\"10097\" data-end=\"10149\">Apple is entering this market much later than the others.<\/p>\n<p data-start=\"10151\" data-end=\"10191\">However, this is not a new strategy for the company.<\/p>\n<p data-start=\"10193\" data-end=\"10400\">Apple did not invent the first MP3 player, the first smartphone, the first tablet or the first smartwatch. The company often enters an existing market and seeks to make a product that appeals to a sufficiently broad audience.<\/p>\n<p data-start=\"10402\" data-end=\"10617\">Analysts quoted by Reuters believe that Apple\u2019s brand, the iOS ecosystem and its premium positioning could enable the company to quickly become one of the leaders in the foldable segment.<\/p>\n<p data-start=\"10619\" data-end=\"10755\">For Samsung, this means the emergence of its most serious competitor in a category that the South Korean company has, in effect, been building up over many years.<\/p>\n<h2 data-section-id=\"1vyyd3j\" data-start=\"10757\" data-end=\"10795\">When will the new iPhones go on sale?<\/h2>\n<p data-start=\"10797\" data-end=\"10924\">Apple traditionally opens pre-orders a few days after the launch event, and sales begin about a week later.<\/p>\n<p data-start=\"10926\" data-end=\"10977\">However, the situation may be different with a foldable iPhone.<\/p>\n<p data-start=\"10979\" data-end=\"11210\">Due to the complexity of production, the first batches may be small, and delivery times may be considerably longer. Reports from the supply chain are already pointing to difficulties in scaling up production.<\/p>\n<p data-start=\"11212\" data-end=\"11249\">Apple will announce the exact dates on 9 September.<\/p>\n<h2 data-section-id=\"4yjio7\" data-start=\"11251\" data-end=\"11301\">What will the presentation on 9 September actually decide?<\/h2>\n<p data-start=\"11303\" data-end=\"11375\">For the buyer, the main question is a simple one: <strong data-start=\"11339\" data-end=\"11374\">Should I upgrade my current iPhone?<\/strong>.<\/p>\n<p data-start=\"11377\" data-end=\"11406\">For Apple, the stakes are considerably higher.<\/p>\n<p data-start=\"11408\" data-end=\"11453\">A company needs to demonstrate three things at the same time:<\/p>\n<ol data-start=\"11455\" data-end=\"11639\">\n<li data-section-id=\"fwixrq\" data-start=\"11455\" data-end=\"11513\">it is still capable of creating new categories of devices;<\/li>\n<li data-section-id=\"ht3845\" data-start=\"11514\" data-end=\"11566\">it can compete in the field of artificial intelligence;<\/li>\n<li data-section-id=\"w42iog\" data-start=\"11567\" data-end=\"11639\">The new leadership is capable of maintaining the pace of development following the Tim Cook era.<\/li>\n<\/ol>\n<p data-start=\"11641\" data-end=\"11744\">That is precisely why the first foldable iPhone may prove to be more significant than the usual annual smartphone update.<\/p>\n<p data-start=\"11746\" data-end=\"11886\">If Apple does indeed unveil the device on 9 September, it will be <strong data-start=\"11800\" data-end=\"11885\">the first fundamental change to the iPhone\u2019s form factor since the model was launched in 2007<\/strong>.<\/p>\n<p data-start=\"11888\" data-end=\"12044\">And it is this new feature, rather than yet another performance boost or a new case colour, that could shape Apple\u2019s main technological focus over the next few years.<\/p>\n<h2 data-section-id=\"mhuptw\" data-start=\"12046\" data-end=\"12094\">What has already been confirmed, and what remains mere rumour<\/h2>\n<p data-start=\"12096\" data-end=\"12165\">Before the presentation, it is important to distinguish between official information and rumours.<\/p>\n<p data-start=\"12167\" data-end=\"12189\"><strong data-start=\"12167\" data-end=\"12189\">Apple has confirmed:<\/strong><\/p>\n<ul data-start=\"12190\" data-end=\"12402\">\n<li data-section-id=\"1mroq0i\" data-start=\"12190\" data-end=\"12214\">the presentation on 9 September;<\/li>\n<li data-section-id=\"1hlk3pe\" data-start=\"12215\" data-end=\"12236\">starting at 10.00 PT;<\/li>\n<li data-section-id=\"siktsz\" data-start=\"12237\" data-end=\"12264\">the title \u2018Surprise and Shine\u2019;<\/li>\n<li data-section-id=\"1ebylzs\" data-start=\"12265\" data-end=\"12306\">streaming via Apple.com and Apple TV;<\/li>\n<li data-section-id=\"1oiujsv\" data-start=\"12307\" data-end=\"12402\">the existence of a new generation of Siri AI as part of iOS 27.<\/li>\n<\/ul>\n<p data-start=\"12404\" data-end=\"12452\"><strong data-start=\"12404\" data-end=\"12452\">It is expected, but has not yet been officially confirmed:<\/strong><\/p>\n<ul data-start=\"12453\" data-end=\"12620\">\n<li data-section-id=\"1suz572\" data-start=\"12453\" data-end=\"12472\">a foldable iPhone;<\/li>\n<li data-section-id=\"vxcxc1\" data-start=\"12473\" data-end=\"12486\">its name;<\/li>\n<li data-section-id=\"1gaobo0\" data-start=\"12487\" data-end=\"12506\">price over $2000;<\/li>\n<li data-section-id=\"1hxtds9\" data-start=\"12507\" data-end=\"12532\">display specifications;<\/li>\n<li data-section-id=\"mpz9zd\" data-start=\"12533\" data-end=\"12560\">iPhone 18 Pro and Pro Max;<\/li>\n<li data-section-id=\"1fs722p\" data-start=\"12561\" data-end=\"12589\">specific camera updates;<\/li>\n<li data-section-id=\"ly800w\" data-start=\"12590\" data-end=\"12620\">the new Apple Watch and AirPods.<\/li>\n<\/ul>\n<p data-start=\"12622\" data-end=\"12723\">The final specifications, prices and release dates will be announced <strong data-start=\"12685\" data-end=\"12722\">9 September, following Apple\u2019s presentation<\/strong>.<\/p>\n<h3 data-section-id=\"1xxf4ds\" data-start=\"12725\" data-end=\"12732\">FAQ<\/h3>\n<p data-start=\"12734\" data-end=\"12815\"><strong data-start=\"12734\" data-end=\"12760\">When is the Apple Event 2026?<\/strong><br data-start=\"12760\" data-end=\"12763\" \/>9 September 2026 at 10:00 Pacific Time.<\/p>\n<p data-start=\"12817\" data-end=\"12892\"><strong data-start=\"12817\" data-end=\"12858\">What time is the Apple presentation in Ukraine?<\/strong><br data-start=\"12858\" data-end=\"12861\" \/>\u041e <strong data-start=\"12863\" data-end=\"12891\">8.00 pm Kyiv time<\/strong>.<\/p>\n<p data-start=\"12894\" data-end=\"13080\"><strong data-start=\"12894\" data-end=\"12936\">Will Apple launch a foldable iPhone?<\/strong><br data-start=\"12936\" data-end=\"12939\" \/>Apple has not officially confirmed this, but Reuters and other sources expect it to be unveiled on 9 September.<\/p>\n<p data-start=\"13082\" data-end=\"13205\"><strong data-start=\"13082\" data-end=\"13121\">What will the foldable iPhone be called?<\/strong><br data-start=\"13121\" data-end=\"13124\" \/>There is no official name. Unofficial names include the iPhone Fold and the iPhone Ultra.<\/p>\n<p data-start=\"13207\" data-end=\"13372\"><strong data-start=\"13207\" data-end=\"13248\">How much will the foldable iPhone cost?<\/strong><br data-start=\"13248\" data-end=\"13251\" \/>Reuters cites estimates of over <strong data-start=\"13281\" data-end=\"13290\">$2500<\/strong>, but Apple has not yet announced the official price.<\/p>\n<p data-start=\"13374\" data-end=\"13568\"><strong data-start=\"13374\" data-end=\"13400\">Will the iPhone 18 be unveiled?<\/strong><br data-start=\"13400\" data-end=\"13403\" \/>The iPhone 18 Pro and Pro Max are expected first and foremost. According to Reuters, Apple may release some of the more affordable models at a later date.<\/p>\n<p data-start=\"13570\" data-end=\"13719\"><strong data-start=\"13570\" data-end=\"13598\">Where can I watch the presentation?<\/strong><br data-start=\"13598\" data-end=\"13601\" \/>On Apple.com, in the Apple TV app and via Apple\u2019s official live stream.<\/p>","protected":false},"excerpt":{"rendered":"<p>Apple 9 \u0432\u0435\u0440\u0435\u0441\u043d\u044f 2026 \u0440\u043e\u043a\u0443 \u043f\u0440\u043e\u0432\u0435\u0434\u0435 \u0442\u0440\u0430\u0434\u0438\u0446\u0456\u0439\u043d\u0443 \u043e\u0441\u0456\u043d\u043d\u044e \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u044e, \u044f\u043a\u0430 \u0446\u044c\u043e\u0433\u043e \u0440\u0430\u0437\u0443 \u043c\u043e\u0436\u0435 \u0441\u0442\u0430\u0442\u0438 \u043e\u0434\u043d\u0456\u0454\u044e \u0437 \u043d\u0430\u0439\u0432\u0430\u0436\u043b\u0438\u0432\u0456\u0448\u0438\u0445 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0437\u0430 \u043e\u0441\u0442\u0430\u043d\u043d\u0456 \u0440\u043e\u043a\u0438. \u0417\u0430\u0445\u0456\u0434 \u043e\u0442\u0440\u0438\u043c\u0430\u0432 \u043d\u0430\u0437\u0432\u0443 Surprise and shine \u0456 \u0440\u043e\u0437\u043f\u043e\u0447\u043d\u0435\u0442\u044c\u0441\u044f \u043e 10:00 \u0437\u0430 \u0442\u0438\u0445\u043e\u043e\u043a\u0435\u0430\u043d\u0441\u044c\u043a\u0438\u043c \u0447\u0430\u0441\u043e\u043c \u2014 \u043e 20:00 \u0437\u0430 \u041a\u0438\u0454\u0432\u043e\u043c. Apple \u0442\u0440\u0430\u043d\u0441\u043b\u044e\u0432\u0430\u0442\u0438\u043c\u0435 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u044e \u043d\u0430 \u0441\u0432\u043e\u0454\u043c\u0443 \u0441\u0430\u0439\u0442\u0456, \u0432 Apple TV \u0442\u0430 YouTube. \u041e\u0444\u0456\u0446\u0456\u0439\u043d\u043e Apple \u043f\u043e\u043a\u0438 \u043d\u0435 [\u2026]<\/p>\n","protected":false},"author":207433346,"featured_media":28873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_description":"Apple \u043f\u0440\u043e\u0432\u0435\u0434\u0435 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u044e 9 \u0432\u0435\u0440\u0435\u0441\u043d\u044f. \u041e\u0447\u0456\u043a\u0443\u044e\u0442\u044c\u0441\u044f \u043f\u0435\u0440\u0448\u0438\u0439 \u0441\u043a\u043b\u0430\u0434\u0430\u043d\u0438\u0439 iPhone, iPhone 18 Pro, \u043d\u043e\u0432\u0430 Siri AI, Apple Watch \u0442\u0430 \u0456\u043d\u0448\u0456 \u043d\u043e\u0432\u0438\u043d\u043a\u0438.","rank_math_title":"Apple Event 2026: \u0449\u043e \u043f\u043e\u043a\u0430\u0436\u0435 Apple 9 \u0432\u0435\u0440\u0435\u0441\u043d\u044f","rank_math_focus_keyword":"Apple","td_subtitle":"","subtitle":"","footnotes":""},"categories":[805620],"tags":[806764],"class_list":["post-28872","post","type-post","status-publish","format-standard","has-post-thumbnail","category-science-tech","tag-806764"],"_links":{"self":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts\/28872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/users\/207433346"}],"replies":[{"embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/comments?post=28872"}],"version-history":[{"count":1,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts\/28872\/revisions"}],"predecessor-version":[{"id":28874,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts\/28872\/revisions\/28874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/media\/28873"}],"wp:attachment":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/media?parent=28872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/categories?post=28872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/tags?post=28872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}