{"id":29766,"date":"2026-09-15T11:46:52","date_gmt":"2026-09-15T08:46:52","guid":{"rendered":"https:\/\/ukrmedia.news\/?p=29766"},"modified":"2026-09-15T11:46:52","modified_gmt":"2026-09-15T08:46:52","slug":"yak-rozpiznaty-ai-shakhraistvo-deepfake","status":"publish","type":"post","link":"https:\/\/ukrmedia.news\/en\/main-news\/yak-rozpiznaty-ai-shakhraistvo-deepfake\/","title":{"rendered":"Your voice can already be faked: how to spot AI scammers"},"content":{"rendered":"<p data-start=\"345\" data-end=\"595\">Artificial intelligence has radically transformed online fraud. Criminals are using <strong data-start=\"423\" data-end=\"525\">voice cloning, deepfake videos, AI-generated images, automated chatbots and synthetic personas<\/strong>, \u2026to impersonate other people more convincingly and scale up their attacks. In March 2026, INTERPOL warned of the \u00abindustrialisation of fraud\u00bb: it estimated that AI-enhanced schemes could be <strong data-start=\"718\" data-end=\"747\">4.5 times more profitable<\/strong> rather than traditional ones. Ready-made kits for creating digital doubles, complete with video avatars, voice clones and other synthetic data, are already being offered on darknet markets.<\/p>\n<div class=\"news-summary-box\"><strong>Key points at a glance:<\/strong><\/p>\n<ul>\n<li>Fraudsters can clone a voice from a short audio recording.<\/li>\n<li>It is no longer always possible to spot a deepfake video just by looking at it.<\/li>\n<li>The main sign of a scam is an urgent request for money or personal details.<\/li>\n<li>Don\u2019t rely on a voice or video alone: verify the person through another channel.<\/li>\n<li>Agree on a secret word with your loved ones for emergencies.<\/li>\n<\/ul>\n<\/div>\n<h2 data-section-id=\"1sdan55\" data-start=\"1404\" data-end=\"1460\">What is AI fraud and why has it become more dangerous?<\/h2>\n<p data-start=\"1462\" data-end=\"1669\"><strong>AI fraud<\/strong> \u2014 is the use of generative artificial intelligence to deceive people: the creation of fake voices, photographs, videos, documents, messages or even entirely fictional digital personas.<\/p>\n<p data-start=\"1671\" data-end=\"1909\">In the past, a fraudster had to convincingly impersonate another person. Now, part of the work is done by <a href=\"https:\/\/ukrmedia.news\/en\/science-tech\/openai-ne-provede-ipo-2026-bezpeka-shi\/\">AI<\/a>: generates well-written messages in the required language, mimics a voice, creates photographs and helps to maintain long-term communication with the victim.<\/p>\n<p data-start=\"1911\" data-end=\"2172\">INTERPOL notes that generative AI has significantly lowered the barrier to entry for criminals. Deepfake technology and automated models are already being used for large-scale social engineering and the creation of synthetic identities.<\/p>\n<p data-start=\"2174\" data-end=\"2421\">The scale of the problem is growing rapidly. During the international operation \u2018First Light 2026\u2019, which targeted social engineering schemes, law enforcement agencies from 97 countries arrested <strong data-start=\"2332\" data-end=\"2345\">5,811 people<\/strong> and seized assets amounting to <strong data-start=\"2370\" data-end=\"2382\">$293 million<\/strong>.<\/p>\n<h2 data-section-id=\"8wpcbm\" data-start=\"2423\" data-end=\"2450\">How fraudsters clone a voice<\/h2>\n<p data-start=\"2452\" data-end=\"2530\">One of the most dangerous scenarios is \u2014 <strong data-start=\"2489\" data-end=\"2506\">voice cloning<\/strong>, or voice cloning.<\/p>\n<p data-start=\"2532\" data-end=\"2695\">Fraudsters find people\u2019s voice recordings on TikTok, Instagram, YouTube, <a href=\"https:\/\/ukrmedia.news\/en\/science-tech\/shcho-robyty-yakshcho-zlamaly-telegram-gmail-instagram\/\">Telegram<\/a>, a podcast or another open-access source, after which they upload it to a text-to-speech system.<\/p>\n<p data-start=\"2697\" data-end=\"2901\">According to INTERPOL, modern criminal services are capable of creating convincing digital clones using approximately <strong data-start=\"2812\" data-end=\"2831\">10 seconds of audio<\/strong>, obtained from public sources.<\/p>\n<p data-start=\"2903\" data-end=\"3002\">After that, the victim may receive a phone call from a \u00abson\u00bb, \u00abdaughter\u00bb, \u00abfriend\u00bb, \u00abboss\u00bb or someone else they know.<\/p>\n<p data-start=\"3004\" data-end=\"3034\">A typical scenario goes like this:<\/p>\n<blockquote data-start=\"3036\" data-end=\"3113\">\n<p data-start=\"3038\" data-end=\"3113\">\u00abMum, I\u2019ve been in a car crash. I can\u2019t talk for long. Please transfer the money straight away.\u00bb.<\/p>\n<\/blockquote>\n<p data-start=\"3115\" data-end=\"3119\">Or:<\/p>\n<blockquote data-start=\"3121\" data-end=\"3204\">\n<p data-start=\"3123\" data-end=\"3204\">\u00abIt\u2019s the director. I\u2019m in a meeting at the moment. Please pay the bill straight away; I\u2019ll explain everything later.\u00bb.<\/p>\n<\/blockquote>\n<p data-start=\"3206\" data-end=\"3443\">The FTC warns that fraudsters may use even short snippets of voice recordings from content published online. That is why <strong data-start=\"3328\" data-end=\"3404\">A familiar voice is no longer proof that a real person is calling you<\/strong>.<\/p>\n<h2 data-section-id=\"1g1yim1\" data-start=\"3445\" data-end=\"3479\">How to spot a fake voice<\/h2>\n<p data-start=\"3481\" data-end=\"3604\">The quality of voice clones is constantly improving, so it is no longer enough to look solely for a robotic tone or a strange accent.<\/p>\n<p data-start=\"3606\" data-end=\"3673\">First and foremost, you should pay attention to <strong data-start=\"3644\" data-end=\"3672\">the behaviour of the person you are talking to<\/strong>.<\/p>\n<p data-start=\"3675\" data-end=\"3708\">You should be on your guard if a person:<\/p>\n<ul data-start=\"3710\" data-end=\"3992\">\n<li data-section-id=\"101adj8\" data-start=\"3710\" data-end=\"3734\">calls for immediate action;<\/li>\n<li data-section-id=\"adcplk\" data-start=\"3735\" data-end=\"3768\">asks that nobody should ring;<\/li>\n<li data-section-id=\"ug758e\" data-start=\"3769\" data-end=\"3796\">insists on confidentiality;<\/li>\n<li data-section-id=\"merxtg\" data-start=\"3797\" data-end=\"3846\">asks you to transfer money to an unfamiliar account;<\/li>\n<li data-section-id=\"18ql8yj\" data-start=\"3847\" data-end=\"3893\">demands cryptocurrency or gift vouchers;<\/li>\n<li data-section-id=\"ft9111\" data-start=\"3894\" data-end=\"3944\">refuses to answer personal questions;<\/li>\n<li data-section-id=\"1eliisy\" data-start=\"3945\" data-end=\"3992\">does not allow you to end the call and ring back.<\/li>\n<\/ul>\n<p data-start=\"3994\" data-end=\"4262\">Namely. <strong data-start=\"3999\" data-end=\"4034\">the urgency of the situation and the victim\u2019s isolation<\/strong> are typical features of scam tactics. The FTC advises against trusting even a very familiar voice, and recommends ending the call and phoning the person yourself using a number you already know.<\/p>\n<h3 data-section-id=\"jf0tgv\" data-start=\"4264\" data-end=\"4289\">The simplest check<\/h3>\n<p data-start=\"4291\" data-end=\"4332\">If a relative calls you and asks for money:<\/p>\n<p data-start=\"4334\" data-end=\"4510\"><strong data-start=\"4334\" data-end=\"4360\">1. Put the receiver down.<\/strong><br data-start=\"4360\" data-end=\"4363\" \/><strong data-start=\"4363\" data-end=\"4405\">2. Dial their normal number yourself.<\/strong><br data-start=\"4405\" data-end=\"4408\" \/><strong data-start=\"4408\" data-end=\"4466\">3. Send a message via the messaging app you used previously.<\/strong><br data-start=\"4466\" data-end=\"4469\" \/><strong data-start=\"4469\" data-end=\"4510\">4. Give another family member a ring.<\/strong><\/p>\n<p data-start=\"4512\" data-end=\"4589\">Do not use any number or link sent by a suspicious person.<\/p>\n<h2 data-section-id=\"10r6biz\" data-start=\"4591\" data-end=\"4622\">How to spot a deepfake video<\/h2>\n<p data-start=\"4624\" data-end=\"4753\"><strong>Deepfake<\/strong> \u2014 is a synthetic or AI-altered video in which a person\u2019s face, facial expressions, voice or even their entire body can be replaced.<\/p>\n<p data-start=\"4755\" data-end=\"4906\">In the past, such videos often featured strange-looking eyes, distorted fingers or unnatural lip movements. In modern models, many of these flaws are now virtually imperceptible.<\/p>\n<p data-start=\"4908\" data-end=\"5257\">The FBI advises people to look out for possible anomalies: unnatural movements, strange shadows, issues with accessories, out-of-sync audio, delays during video calls, or an unusual manner of speaking. At the same time, the Bureau itself warns that AI-generated content has become so high-quality that it is often <strong data-start=\"5174\" data-end=\"5218\">It is difficult to determine this with any certainty by visual inspection alone<\/strong>.<\/p>\n<p data-start=\"5259\" data-end=\"5279\">So the rule is simple:<\/p>\n<p data-start=\"5281\" data-end=\"5379\"><strong data-start=\"5281\" data-end=\"5379\">Do not try to verify the authenticity of a video based solely on its appearance. Check the source.<\/strong><\/p>\n<p data-start=\"5381\" data-end=\"5573\">If, for example, a business associate messages you on Telegram and sends a video message asking you to transfer \u20ac5,000 \u2014 call them on a number you already know or get in touch by other means.<\/p>\n<h2 data-section-id=\"176pzw0\" data-start=\"5575\" data-end=\"5600\">The most common AI schemes<\/h2>\n<h3 data-section-id=\"1lad49i\" data-start=\"5602\" data-end=\"5629\">\u00abA relative is in trouble\u00bb<\/h3>\n<p data-start=\"5631\" data-end=\"5791\">One of the most emotionally charged scams. An AI voice clone reports an accident, arrest, hospitalisation or other emergency and asks you to send money urgently.<\/p>\n<h3 data-section-id=\"if2mja\" data-start=\"5793\" data-end=\"5823\">\u00abThe manager is requesting a transfer\u00bb<\/h3>\n<p data-start=\"5825\" data-end=\"5867\">The fraudster pretends to be a director or a colleague.<\/p>\n<p data-start=\"5869\" data-end=\"6017\">AI makes it possible to forge not only messages, but also <strong data-start=\"5918\" data-end=\"5946\">voice and video calls<\/strong>. Such attacks are particularly dangerous for accountants and finance departments.<\/p>\n<h3 data-section-id=\"1xwku46\" data-start=\"6019\" data-end=\"6046\">Investment scams<\/h3>\n<p data-start=\"6048\" data-end=\"6205\">Criminals create fake videos featuring celebrities, businesspeople or financial experts who purportedly recommend a cryptocurrency, an exchange or an investment platform.<\/p>\n<h3 data-section-id=\"1bmal2b\" data-start=\"6207\" data-end=\"6223\">Romance scam<\/h3>\n<p data-start=\"6225\" data-end=\"6353\">The fraudster maintains a romantic relationship for months using AI-generated photos, translation tools and automatically generated messages.<\/p>\n<p data-start=\"6355\" data-end=\"6459\">Deepfake even allows you to make short video calls, which makes the fictional character seem much more convincing.<\/p>\n<h3 data-section-id=\"spl1ss\" data-start=\"6461\" data-end=\"6515\">Fraud committed in the name of the police or public authorities<\/h3>\n<p data-start=\"6517\" data-end=\"6602\">A person is informed of a criminal case, <a href=\"https:\/\/ukrmedia.news\/en\/vazhlyvo-znaty\/yak-pereviryty-borhy-v-ukraini\/\">tax debt<\/a> or a \u00absuspicious transaction\u00bb.<\/p>\n<p data-start=\"6604\" data-end=\"6802\">The police warn that criminals are also using <strong data-start=\"6653\" data-end=\"6681\">phone number spoofing<\/strong>: The victim\u2019s screen may display the actual number of the police or a government agency.<\/p>\n<p data-start=\"6804\" data-end=\"6869\">Therefore, even a correct Caller ID does not guarantee that the call is genuine.<\/p>\n<h2 data-section-id=\"1xqx8mi\" data-start=\"6871\" data-end=\"6910\">A secret word can protect your family<\/h2>\n<p data-start=\"6912\" data-end=\"7033\">One of the simplest ways to combat voice deepfakes is to agree with your closest friends and family on <strong data-start=\"7008\" data-end=\"7032\">family password<\/strong>.<\/p>\n<p data-start=\"7035\" data-end=\"7065\">For example, choose a word that:<\/p>\n<ul data-start=\"7067\" data-end=\"7196\">\n<li data-section-id=\"13qvcjc\" data-start=\"7067\" data-end=\"7099\">is not linked to your names;<\/li>\n<li data-section-id=\"3gqabx\" data-start=\"7100\" data-end=\"7136\">was not used on social media;<\/li>\n<li data-section-id=\"x9ljju\" data-start=\"7137\" data-end=\"7168\">is not the name of a pet;<\/li>\n<li data-section-id=\"1i0fm55\" data-start=\"7169\" data-end=\"7196\">Only family members know this.<\/li>\n<\/ul>\n<p data-start=\"7198\" data-end=\"7276\">If a \u00abrelative\u00bb calls with an urgent request, ask them to give a code word.<\/p>\n<p data-start=\"7278\" data-end=\"7437\">For particularly sensitive situations, you can use a security question, the answer to which cannot be found on Facebook, Instagram or other public sources.<\/p>\n<p data-start=\"7439\" data-end=\"7488\">The main thing is \u2014 <strong data-start=\"7449\" data-end=\"7487\">Do not post the code word online<\/strong>.<\/p>\n<h2 data-section-id=\"19bfvbi\" data-start=\"7490\" data-end=\"7526\">How to assess someone in 30 seconds<\/h2>\n<p data-start=\"7528\" data-end=\"7628\">If you receive a suspicious call, video or message, follow the three-check rule.<\/p>\n<p data-start=\"7630\" data-end=\"7733\"><strong data-start=\"7630\" data-end=\"7654\">The first one is a different channel.<\/strong><br data-start=\"7654\" data-end=\"7657\" \/>Call the person yourself or message them via an account you already know.<\/p>\n<p data-start=\"7735\" data-end=\"7827\"><strong data-start=\"7735\" data-end=\"7767\">The second is a separate question.<\/strong><br data-start=\"7767\" data-end=\"7770\" \/>Ask about a fact that only you and the person you\u2019re talking to know.<\/p>\n<p data-start=\"7829\" data-end=\"7934\"><strong data-start=\"7829\" data-end=\"7847\">Third \u2014 a pause.<\/strong><br data-start=\"7847\" data-end=\"7850\" \/>Do not carry out any financial transactions within a few minutes of receiving an unexpected request.<\/p>\n<p data-start=\"7936\" data-end=\"8037\">Fraud often works not because the deepfake is perfect, but because the victim <strong data-start=\"8010\" data-end=\"8036\">don\u2019t give you time to think<\/strong>.<\/p>\n<h2 data-section-id=\"1bkna2u\" data-start=\"8039\" data-end=\"8069\">Things you should never do<\/h2>\n<p data-start=\"8071\" data-end=\"8127\">Please do not send codes from text messages or authentication apps.<\/p>\n<p data-start=\"8129\" data-end=\"8168\">Do not disclose your bank card\u2019s CVV.<\/p>\n<p data-start=\"8170\" data-end=\"8240\">Do not install remote access programmes at the request of strangers.<\/p>\n<p data-start=\"8242\" data-end=\"8317\">Don\u2019t transfer money just because the person on the video call looks familiar.<\/p>\n<p data-start=\"8319\" data-end=\"8397\">Do not click on the \u00abverify account\u00bb link in the message you have received.<\/p>\n<p data-start=\"8399\" data-end=\"8501\">Do not buy cryptocurrency or gift cards based on instructions from someone who is creating a false sense of urgency.<\/p>\n<p data-start=\"8503\" data-end=\"8637\">The FTC specifically warns that being asked to pay for something using a gift card is a classic sign of fraud.<\/p>\n<h2 data-section-id=\"1qyxyko\" data-start=\"8639\" data-end=\"8681\">What to do if you have already transferred the money<\/h2>\n<p data-start=\"8683\" data-end=\"8705\">Speed is important here.<\/p>\n<p data-start=\"8707\" data-end=\"8869\">First and foremost <strong data-start=\"8718\" data-end=\"8772\">Please contact your bank or payment service provider immediately<\/strong> and please let us know about <a href=\"https:\/\/ukrmedia.news\/en\/suspilstvo\/shakhraiski-kol-tsentry-ukraini\/\">a fraudulent transaction<\/a>. If the transfer has not yet been completed, it can sometimes be stopped.<\/p>\n<p data-start=\"8871\" data-end=\"8883\">After that:<\/p>\n<ol data-start=\"8885\" data-end=\"9163\">\n<li data-section-id=\"14pp9sb\" data-start=\"8885\" data-end=\"8922\">block any compromised cards;<\/li>\n<li data-section-id=\"1c6asd8\" data-start=\"8923\" data-end=\"8970\">change your passwords for your email and important accounts;<\/li>\n<li data-section-id=\"fso7sm\" data-start=\"8971\" data-end=\"9011\">close all unknown active sessions;<\/li>\n<li data-section-id=\"1eabsps\" data-start=\"9012\" data-end=\"9052\">enable two-factor authentication;<\/li>\n<li data-section-id=\"10g9l7h\" data-start=\"9053\" data-end=\"9128\">Save screenshots, your phone number, your crypto wallet address and any correspondence;<\/li>\n<li data-section-id=\"pr5yv5\" data-start=\"9129\" data-end=\"9163\">Please report this to the police.<\/li>\n<\/ol>\n<p data-start=\"9165\" data-end=\"9459\">It is also important to be wary of <strong data-start=\"9192\" data-end=\"9214\">a second case of fraud<\/strong>. In 2026, the FTC issued a warning about so-called \u00abrecovery scams\u00bb: after an initial loss, the victim receives a phone call from people promising to \u2018refund\u2019 the money they had paid in advance. This may be the next stage of the same criminal scheme.<\/p>\n<h2 data-section-id=\"tt57tl\" data-start=\"9461\" data-end=\"9511\">Is there a service that can detect deepfakes with 100% accuracy?<\/h2>\n<p data-start=\"9513\" data-end=\"9516\">No. There are systems for analysing synthetic content, digital watermarks and technologies for verifying the origin of media files. However, <strong data-start=\"9644\" data-end=\"9698\">No detector should be regarded as conclusive proof<\/strong>.<\/p>\n<p data-start=\"9701\" data-end=\"9842\">AI models are constantly being improved, and various methods of compressing, editing and re-uploading videos can affect how the detectors work.<\/p>\n<p data-start=\"9844\" data-end=\"9946\">That is precisely why the safest approach is to check not only the file, but <strong data-start=\"9907\" data-end=\"9945\">the person, the source and the circumstances of the enquiry<\/strong>.<\/p>\n<p data-start=\"9948\" data-end=\"10059\">If a video has supposedly been sent by a friend, the most reliable way to check is not to analyse the pixels, but to ring that friend directly.<\/p>\n<h2 data-section-id=\"vdk2f9\" data-start=\"10061\" data-end=\"10096\">How to protect yourself from AI scams<\/h2>\n<p data-start=\"10098\" data-end=\"10221\">For most people, completely removing their voice and photographs from the internet is unrealistic. However, it is possible to significantly reduce the risk.<\/p>\n<p data-start=\"10223\" data-end=\"10339\">Limit the visibility of your personal profiles and do not post unnecessary information about relatives, travel itineraries, documents or finances.<\/p>\n<p data-start=\"10341\" data-end=\"10407\">Use a variety of strong passwords and two-factor authentication.<\/p>\n<p data-start=\"10409\" data-end=\"10512\">Teach elderly family members this rule: <strong data-start=\"10447\" data-end=\"10511\">no urgent transfers following a single phone call<\/strong>.<\/p>\n<p data-start=\"10514\" data-end=\"10686\">Companies should establish a separate procedure for verifying large payments. For example, a transfer exceeding a specified amount must be verified via a second, independent channel.<\/p>\n<p data-start=\"10688\" data-end=\"11074\">This is important because criminals are increasingly using AI to automate phishing, social engineering and the creation of synthetic identities. In August 2026, INTERPOL reported that AI had already been linked to <strong data-start=\"10906\" data-end=\"10975\">55% cybercrimes recorded in the African countries surveyed<\/strong>, which illustrates the scale of the rapid spread of such tools.<\/p>\n<h2 data-section-id=\"7dsssv\" data-start=\"11076\" data-end=\"11126\">The golden rule: don\u2019t rely solely on what you see and hear<\/h2>\n<p data-start=\"11128\" data-end=\"11245\">The era in which a photograph, a voice message or a video call automatically confirmed a person\u2019s identity is coming to an end.<\/p>\n<p data-start=\"11247\" data-end=\"11346\">A modern deepfake can look convincing, whilst a voice clone can sound almost identical to the original.<\/p>\n<p data-start=\"11348\" data-end=\"11536\">Therefore, the most important defence against AI fraud is \u2014 <strong data-start=\"11394\" data-end=\"11417\">independent audit<\/strong>. If you are suddenly asked for money, passwords or confidential information, stop and contact the person by another means.<\/p>\n<p data-start=\"11538\" data-end=\"11648\">Just a few minutes of verification can distinguish a genuine emergency from a well-crafted AI hoax.<\/p>\n<hr data-start=\"11650\" data-end=\"11653\" \/>\n<h2 data-section-id=\"zjdbu\" data-start=\"11655\" data-end=\"11673\">Frequently Asked Questions<\/h2>\n<h3 data-section-id=\"pb6cag\" data-start=\"11675\" data-end=\"11727\">Is it possible to clone a voice from a recording on social media?<\/h3>\n<p data-start=\"11729\" data-end=\"11922\">Yes. INTERPOL has reported on tools capable of creating convincing voice clones even from short audio clips obtained from public sources.<\/p>\n<h3 data-section-id=\"1lyi2ah\" data-start=\"11924\" data-end=\"11963\">How can I tell if it\u2019s an AI calling me?<\/h3>\n<p data-start=\"11965\" data-end=\"12123\">There is no single tell-tale sign. Things to watch out for include a sense of urgency, demands for money, secrecy, a reluctance to answer personal questions, and requests not to ring back.<\/p>\n<h3 data-section-id=\"1oooocc\" data-start=\"12125\" data-end=\"12160\">Can you trust a video call?<\/h3>\n<p data-start=\"12162\" data-end=\"12327\">Not entirely. Deepfake technology can also be used during video calls. When making financial or other important decisions, verify the person\u2019s identity via an independent channel.<\/p>\n<h3 data-section-id=\"fadd8v\" data-start=\"12329\" data-end=\"12380\">What should you do if a relative calls and asks for money?<\/h3>\n<p data-start=\"12382\" data-end=\"12506\">End the call and ring your relative back yourself using the number you have. If they do not answer, get in touch with other family members.<\/p>\n<h3 data-section-id=\"6jyyea\" data-start=\"12508\" data-end=\"12545\">Would a family code word help?<\/h3>\n<p data-start=\"12547\" data-end=\"12684\">Yes, it\u2019s simply an extra layer of verification. The code word should only be known to close friends and must not appear in public profiles.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0428\u0442\u0443\u0447\u043d\u0438\u0439 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442 \u0440\u0430\u0434\u0438\u043a\u0430\u043b\u044c\u043d\u043e \u0437\u043c\u0456\u043d\u0438\u0432 \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u0430\u0445\u0440\u0430\u0439\u0441\u0442\u0432\u043e. \u0417\u043b\u043e\u0447\u0438\u043d\u0446\u0456 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u044e\u0442\u044c \u043a\u043b\u043e\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0433\u043e\u043b\u043e\u0441\u0443, deepfake-\u0432\u0456\u0434\u0435\u043e, AI-\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u044f, \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u043e\u0432\u0430\u043d\u0456 \u0447\u0430\u0442\u0431\u043e\u0442\u0438 \u0442\u0430 \u0441\u0438\u043d\u0442\u0435\u0442\u0438\u0447\u043d\u0456 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