{"id":37121,"date":"2026-11-14T13:56:15","date_gmt":"2026-11-14T11:56:15","guid":{"rendered":"https:\/\/ukrmedia.news\/?p=37121"},"modified":"2026-11-14T13:56:15","modified_gmt":"2026-11-14T11:56:15","slug":"amazon-world-product-graph-ai","status":"publish","type":"post","link":"https:\/\/ukrmedia.news\/en\/science-tech\/amazon-world-product-graph-ai\/","title":{"rendered":"Amazon wants to create a database of all the world\u2019s products to compete with Google and AI"},"content":{"rendered":"

The American company Amazon is considering creating a large-scale database called the World Product Graph, which will contain information on virtually all products available for online sale worldwide, including those not sold on Amazon itself. This was reported by Reuters on 13 November 2026, citing an internal company document and informed sources. The project could help Amazon compete with Google, Walmart and AI shopping assistants. However, the company described the document as out of date and emphasised that it does not necessarily reflect its current plans.<\/p>\n

What is the World Product Graph and how might it work?<\/strong><\/h2>\n

According to a document obtained by Reuters, the World Product Graph is set to become a single catalogue of product information from various online shops. It may cover specifications, models, available product variants and the relationships between them.<\/p>\n

For example, a customer will be able to find out which model of smartphone or hoover is the latest, how it differs from the previous one, and whether it meets their needs. They won\u2019t have to trawl through dozens of manufacturers\u2019 websites, shops and forums themselves to do this.<\/p>\n

The plan is to obtain information directly from brands, as well as to collect it from the public pages of other online shops. However, Reuters has been unable to establish exactly how Amazon organises its data collection or whether it will require specific authorisation from website owners.<\/p>\n

The document mentions Coca-Cola<\/a> and Bayer, as companies involved in providing product information. The report also describes discussions regarding a pilot project with Procter & Gamble. Reuters has not obtained independent confirmation of these agreements.<\/p>\n

Why is Amazon competing with Google and AI assistants?<\/strong><\/h2>\n

One of the main aims of the initiative is to keep users on Amazon even when they are simply browsing products rather than planning an immediate purchase.<\/p>\n

According to a 2025 Morgan Stanley study, 57 per cent of online shoppers surveyed began their search for product information via Google.<\/a>, whereas via Amazon \u2014 only 16 per cent. At the same time, among those who had already decided on a specific product, Amazon had the edge.<\/p>\n

The emergence AI agents<\/a> creates additional competition. Such tools can independently compare specifications, search for offers and make purchases on the user\u2019s behalf.<\/p>\n

Reuters notes that an expanded range of products could make Amazon an important source of information for such agents. This would also help the company safeguard its advertising revenue, which depends on traffic to its marketplace.<\/p>\n

Amazon wants to improve the accuracy of its AI for shopping<\/strong><\/h2>\n

World Product Graph could also help the company develop its own AI assistant \u2014 Alexa for Shopping, formerly known as Rufus.<\/p>\n

An internal Amazon document acknowledges that some of Rufus\u2019s responses were inaccurate or incomplete. Furthermore, processing large volumes of queries using artificial intelligence requires significant computing resources.<\/p>\n

A more structured product database could improve the accuracy of recommendations and reduce the costs of running the AI.<\/p>\n

At the same time, Amazon disputed the accuracy of the figures cited in the document. The company told Reuters that the global accuracy of Alexa for Shopping\u2019s responses is approximately 97 per cent.<\/p>\n

Amazon already has the Shop Direct and Buy for Me tools, which help users find products from other sellers and, in some cases, purchase them via the company\u2019s interface. A potential World Product Graph could complement these capabilities.<\/p>\n

When might the World Product Graph become operational?<\/strong><\/h2>\n

An internal document specifies an indicative launch date of 1 October 2027. However, this is a provisional date rather than an approved timetable.<\/p>\n

Reuters has discovered that the project is part of the Selection & Catalog Systems division. According to one of the agency\u2019s sources, the company has already redeployed staff to work on the initiative.<\/p>\n

At the same time, Amazon emphasised that the document is intended for preliminary discussion only. Such internal documents do not always result in finished products.<\/p>\n

As of 14 November 2026, the World Product Graph remains an unconfirmed initiative. The company has not announced an official launch date, and the project itself may be modified or cancelled altogether.<\/p>","protected":false},"excerpt":{"rendered":"

\u0410\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u044c\u043a\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f Amazon \u0440\u043e\u0437\u0433\u043b\u044f\u0434\u0430\u0454 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u043e\u0457 \u0431\u0430\u0437\u0438 \u0434\u0430\u043d\u0438\u0445 World Product Graph, \u044f\u043a\u0430 \u043c\u0456\u0441\u0442\u0438\u0442\u0438\u043c\u0435 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u043e \u043f\u0440\u043e \u0432\u0441\u0456 \u0442\u043e\u0432\u0430\u0440\u0438, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0456 \u0443 \u0441\u0432\u0456\u0442\u043e\u0432\u043e\u043c\u0443 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436\u0443, \u0437\u043e\u043a\u0440\u0435\u043c\u0430 \u0439 \u0442\u0456, \u044f\u043a\u0438\u0445 \u043d\u0435\u043c\u0430\u0454 \u043d\u0430 \u0441\u0430\u043c\u043e\u043c\u0443 Amazon. \u041f\u0440\u043e \u0446\u0435 13 \u043b\u0438\u0441\u0442\u043e\u043f\u0430\u0434\u0430 2026 \u0440\u043e\u043a\u0443 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u0438\u043b\u043e \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e Reuters \u0456\u0437 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f\u043c \u043d\u0430 \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u0456\u0439 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0442\u0430 \u043e\u0431\u0456\u0437\u043d\u0430\u043d\u0456 \u0434\u0436\u0435\u0440\u0435\u043b\u0430. \u041f\u0440\u043e\u0454\u043a\u0442 \u043c\u043e\u0436\u0435 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u0442\u0438 Amazon \u043a\u043e\u043d\u043a\u0443\u0440\u0443\u0432\u0430\u0442\u0438 \u0437 Google, [\u2026]<\/p>\n","protected":false},"author":207433355,"featured_media":37122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_description":"Amazon \u0440\u043e\u0437\u0433\u043b\u044f\u0434\u0430\u0454 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f World Product Graph \u2014 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0457 \u0431\u0430\u0437\u0438 \u0442\u043e\u0432\u0430\u0440\u0456\u0432 \u0434\u043b\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u0457 \u0437 Google \u0442\u0430 \u0428\u0406. \u0429\u043e \u0432\u0456\u0434\u043e\u043c\u043e \u043f\u0440\u043e \u043f\u0440\u043e\u0454\u043a\u0442 \u0456 \u0434\u0430\u0442\u0443 \u0437\u0430\u043f\u0443\u0441\u043a\u0443.","rank_math_title":"Amazon \u0445\u043e\u0447\u0435 \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u0431\u0430\u0437\u0443 \u0432\u0441\u0456\u0445 \u0442\u043e\u0432\u0430\u0440\u0456\u0432 \u0441\u0432\u0456\u0442\u0443: \u0449\u043e \u0432\u0456\u0434\u043e\u043c\u043e","rank_math_focus_keyword":"Amazon","td_subtitle":"","subtitle":"","footnotes":""},"categories":[805620],"tags":[806764],"class_list":["post-37121","post","type-post","status-publish","format-standard","has-post-thumbnail","category-science-tech","tag-806764"],"_links":{"self":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts\/37121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/users\/207433355"}],"replies":[{"embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/comments?post=37121"}],"version-history":[{"count":1,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts\/37121\/revisions"}],"predecessor-version":[{"id":37123,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/posts\/37121\/revisions\/37123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/media\/37122"}],"wp:attachment":[{"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/media?parent=37121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/categories?post=37121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukrmedia.news\/en\/wp-json\/wp\/v2\/tags?post=37121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}