Russian manufacturer copies Lviv dessert and passes it off as a «novelty»
According to the author of the recipe, the Russian brand presented a product called «Evening Sochi», which actually recreates her dessert «Old Lviv». The video of the presentation of the new product was sent to her by social media users.
Kravetska reacted sharply to the situation, saying that she was not surprised by the copying, but the launch of the dessert in mass production called it unacceptable.
After a wave of online outrage, she called on users to write to the manufacturer about the theft of the prescription or complain about the brand's page. Later, the ability to leave comments under the post was restricted.
Why it resonated
Similar stories of copying Ukrainian products in Russia have happened before, but this time the outrage was intensified by the
utilisation author's recipe without mentioning the origin
launch in mass production
active response from social media users
The situation quickly spread online and sparked a discussion about protection of intellectual property of Ukrainian brands.
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