A new restaurant, Horse and Cherry, has opened in the centre of Kazan, with a name and style reminiscent of the Ukrainian chain Drunken Cherry. The restaurant is actively promoted on social media using a similar logo, colour scheme and format of serving cherry drinks. The restaurant is located on the popular tourist street Bauman, which has sparked discussion among users due to its similarity to the Ukrainian brand.
- A restaurant called Horse and Cherry, which has a similar name to Drunken Cherry, has opened in Kazan.
- The restaurant uses a similar logo, design and presentation of cherry drinks.
- «Drunken Cherry is a well-known Ukrainian brand with a network in Europe.
Opening of a new facility in Kazan
A restaurant called Horse and Cherry has opened in the centre of Kazan on Bauman Street, positioning itself as the «first horse steakhouse-cabaret». The restaurant is actively promoted on Instagram and the official website, offering signature horse meat dishes and cherry drinks. The visual style of the restaurant includes a cherry logo, colour scheme and fonts that evoke associations with the Ukrainian chain P'yana Vyshnia.
Similarity to a Ukrainian brand
Social media users noted the almost complete similarity in the name, design and presentation of the drinks. In particular, the cherry alcohol is served in glasses that resemble those used in Drunken Cherry. Interior elements and promotional materials also bear a visual resemblance. This concept has sparked active discussions about copying the Ukrainian brand in Russia.
Ukrainian brand and its position
«P'yana Vyshnia is one of the most famous Ukrainian restaurant brands, part of the FEST holding, with dozens of locations in Europe. The chain's popularity is based on its unique concept and recognisable branding. So far, there has been no official reaction from the owners of P'yana Vyshnia to the appearance of a Russian restaurant with a similar name and visual style.
Resonance in social media
The emergence of The Horse and the Cherry on the back of the popularity of the Ukrainian network has caused a wide response among users. The discussions touch on issues of copyright, cultural identity and the use of well-known Ukrainian concepts outside the country without any legal or commercial cooperation with the original. This case is yet another example of the wider problem of protecting Ukrainian cultural products.
Tourist value of the location
The restaurant is located on Bauman Street, one of Kazan's main tourist arteries. This makes the establishment visible to a large number of visitors to the city and potentially affects the perception of the Ukrainian brand among the Russian audience. Active promotion on social media increases the impact and provokes additional questions about the legal aspects of using the brand and concept.
