Edimar Rocha Martins, a 49-year-old builder, sold his belongings and travelled by bus for around 2,100 km from Imperatriz to Belo Horizonte to meet Jessica Fazendeira. Brazilian media reported that the woman with a popular social media profile was a character created using artificial intelligence.
Briefly about the main points
- Martins set off for Belo Horizonte on 9 October and arrived on or around 11 October.
- According to him, he spent the money he’d made from selling his belongings on the trip.
- The AI character’s TikTok profile had over 300,000 followers.
- Belo Horizonte City Council helped the man to get a return ticket.
- The account administrator denied having exchanged private messages with Martins or having invited him.
The journey lasted over 36 hours
According to Martins, On 9 October, he travelled by bus from the town of Imperatriz in the state of Maranhão to Belo Horizonte. The journey, covering a distance of around 2,100 km, took over 36 hours, and local media generally date his arrival as 11 October.
A meeting with Jessica did not take place. When he ran out of money for the return journey, the Belo Horizonte City Council’s migrant assistance and reception service helped him with a ticket. According to Rádio Itatiaia, by 16 October, Martins had already returned to Imperatriz and was staying with relatives.
What is known about the «Jessica Fazendeira» account?»
The Brazilian media reported that Jessica Oliveira, known as Jéssica Fazendeira, as a digital character created using AI. According to their reports, her TikTok profile had over 300,000 followers, and her videos were also shared on other platforms.
In her public videos, the character talked about her farm, invited men to move in with her and promised financial support. It was precisely this combination of a realistic digital image with romantic and financial promises that posed a risk to the audience.
An anonymous profile administrator told the media that he had created the character in 2025 to attract an audience and generate affiliate sales. He denied having corresponded directly with Martins or having invited him to Belo Horizonte.
The history of the correspondence remains unknown
Martins told TV Mirante that he had been in contact with the account since 2020. This does not tally with the administrator’s statement that the character was created in 2025; however, it has not been publicly established how the account and its administration have changed, or exactly who may have been communicating with the man.
According to Itatiaia, as of 15 October, the Civil Police had not confirmed that a case had been opened in response to Martins’s complaint. On his return, he said he might come to Belo Horizonte in 2027 to see the friends he had made in the city.
