On 11 November, Google launched the Pixel Tag — a compact tracker for finding keys, wallets, bags and other personal items. The device operates via the Find Hub network, which connects over a billion Android smartphones, supports precise location tracking using UWB and features a replaceable battery with a lifespan of over a year. In the US, the new product costs $29.99, whilst a pack of four tags costs $99.99. The company announced the Pixel Tag back in August alongside the Pixel 11 smartphones, but had scheduled the actual launch for November.
- On 11 November, Google began selling the Pixel Tag tracker for $29.99.
- The device helps you find lost items via the global Android Find Hub network.
- UWB technology enables the direction and distance to a tag to be determined.
- The Pixel Tag features IP67 protection and a replaceable CR2032 battery.
- A set of four trackers costs $99.99 in the US.
How Google Pixel Tag works
The new tracker is designed to help you find everyday items that are easy to misplace at home, in the office or whilst travelling. You can put the Pixel Tag in your wallet, bag or suitcase, or attach it to your keys using a separate accessory.
Once connected to a smartphone, the user can see the tag’s location in the Find Hub app. If the item is far away, the system uses anonymous signals from other nearby Android devices to send its approximate geolocation to the owner.
According to Google, the Find Hub network covers over a billion Android devices. Location data is protected by end-to-end encryption.
Pixel Tag supports Ultra Wideband (UWB) for nearby searches. On a compatible smartphone, you can see the direction of movement and the distance to the lost item. It also features Bluetooth 6.0 Channel Sounding technology, which helps to determine the distance more accurately.
It is important to note that, in order to use the advanced search functions, your smartphone must support the relevant wireless technologies.
The Pixel Tag now features water resistance and a battery that lasts a year
Unlike the round Apple AirTag, Google has opted for an elongated oval shape for its device. The casing is approximately 5.4 mm thick and weighs around 11 grams.
The casing is made of metal and polycarbonate. Its IP67 rating means it can withstand dust ingress and brief immersion in water to a depth of up to one metre.
The tag is powered by a standard CR2032 battery, which the user can replace themselves. Google claims it will last for over a year, depending on usage.
The Pixel Tag is also fitted with a speaker for audio search. If an item is nearby, the user can trigger an alert from their smartphone. There is also a reverse function: pressing the button on the tag twice triggers an audio alert on a lost phone.
In addition, the device offers reminders for forgotten items and the option for family members to share their location.
How much does the Pixel Tag cost, and will it be available in Ukraine?
In the US, a single Google Pixel Tag retails at $29.99. A pack of four tags costs $99.99, which is cheaper than buying each device individually.
To connect, you’ll need a smartphone running Android 9 or a later version of the operating system. However, the full functionality of the precise search feature depends on UWB support or compatible Bluetooth capabilities.
Google is also collaborating with the accessories manufacturer Bellroy, which produces special cases and mounts for the Pixel Tag.
The company has not yet announced an official launch date for the new product in Ukraine.
Pixel Tag became Google’s first in-house location tracker. Previously, Android users could purchase similar devices from third-party manufacturers, including Motorola and Pebblebee, which also work with the Find Hub network.
