Russia wants to create «Cheburland»

«Cheburland: Russia wants to create its own analogue of Disneyland»

In Russia, the idea of creating a its own analogue of Disneyland«, which is conventionally called «Cheburland». A Russian senator came up with a corresponding initiative, stating that the project should be based on Soviet cartoon characters.

Who to bet on

According to the initiator, the main focus is proposed to be on well-known characters of Soviet animation, in particular:

• Cheburashka,

• Gene's Crocodile,

• Winnie the Pooh,

• other heroes of Soviet cartoons.

The theme park is expected to become a «cultural alternative» to Western entertainment complexes.

Context of the initiative

The idea came from the background:

• long Russia's cultural and sanctions gap with the West;

• international brands and entertainment companies leaving the Russian market;

• of the course for «import substitution» in the field of culture and leisure.

Previously, Russia has repeatedly stated the need to create its own analogues of Western products, from social media to film production.

Implementation is in question

It is not yet known:

• where exactly the park can be built;

• how much money they plan to finance the project;

• whether the initiative has support at the government level.

Experts note that creating a theme park on the scale of Disneyland requires billion in investments, The city has a developed tourist infrastructure and a steady flow of visitors.