home World Pandora has opened its largest factory in Vietnam at a cost of $150 million

A woman is holding a silver Pandora bracelet with charms in front of her — A woman is showing off a bracelet with charms against the backdrop of the Pandora jewellery brand’s logo.

World

Pandora has opened its largest factory in Vietnam at a cost of $150 million

The new site in Ho Chi Minh City became the company’s first production facility outside Thailand.

01/10/2026

On 1 October, the Danish jewellery company Pandora opened a factory worth $150 million in the VSIP III industrial park in Ho Chi Minh City. According to the company and Reuters, this is Pandora’s first production facility outside Thailand and its fourth overall.

Briefly about the main points

Pandora has opened a factory in Ho Chi Minh City costing $150 million.
This is the company’s first production facility outside Thailand.
The plant will have a production capacity of up to 60 million pieces of jewellery per year.
Once fully operational, the plant could provide up to 7,000 jobs.

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Capacity of the new plant

Pandora stated that the factory would be able to produce up to 60 million items of jewellery each year. It is expected that, once it is up and running, the company’s total production capacity will increase by approximately 50%.

Once it reaches full operational capacity, the company is expected to provide up to 7,000 jobs. The company describes the new facility as the world’s largest jewellery manufacturing site — this is a corporate claim rather than an independent industry ranking.

Diversification of production and materials

Prior to the opening of the production site in Vietnam, Pandora manufactured jewellery at three factories in Thailand. In 2025, the company sold 112 million items.

Chief Executive of Pandora Bertha de Pablos-Barbier She stated that, initially, the Vietnamese plant would account for around 15% of the company’s global production capacity, and, once it reaches full capacity in 2030, approximately one-third. The plant’s output is intended for Pandora’s global business, rather than for specific export markets.

Pandora also stated that the platform would support the expansion of its range of platinum-plated jewellery. The company had previously cited this move as a way of reducing its dependence on fluctuations in the price of silver.