Anna Alhim, a well-known Ukrainian influencer, has won her court case, overturning a fine of 4.8 million hryvnias imposed by the State Agency «PlayCity». The court ruled that the regulator’s actions were unlawful.
Briefly about the main points
- Anna Alhim won her court case against PlayCity.
- A fine of 4.8 million UAH has been ruled unlawful.
- The court ordered the recovery of 16,640 UAH in favour of Alkhim.
- PlayCity may appeal against the decision.
- This case set a precedent for the Ukrainian blogging community.
The high-profile scandal surrounding Anna Alhim
In December 2025, a major scandal erupted in Ukraine over gambling advertising. The state agency «PlayCity» imposed a fine on Anna Alhim for allegedly illegal advertising on her Instagram Stories. The regulator claimed that the content breached the requirements of the Ukrainian Law «On Advertising» in relation to the organisation of gambling. Specifically, this concerned the display of online casino interfaces and promises of bonuses. Following these allegations, the agency decided to the imposition of a fine of 4.8 million hryvnias.
Court ruling in favour of Alhim
On 16 June 2026, the Dnipro District Administrative Court ruled in favour of Anna Alkhim. The presiding judge O. V. Vrona announced that the blogger’s claims had been upheld in full and that the fine had been declared unlawful. The court also ordered «PlayCity» to reimburse Alkhim the 16,640 hryvnias she had paid in court fees. The court concluded that the regulator’s actions were unlawful and that the proceedings to hold her liable had breached the law.
What’s next for PlayCity?
The state agency «PlayCity» began operations in June 2025, becoming the new regulatory body for gambling. Imposing fines on influencers has become one of the main tools in the fight against illegal gambling. The full text of the court ruling is currently being finalised, after which representatives of «PlayCity» may appeal against it. However, this victory for Anna Alkhim has sent an important signal to the Ukrainian blogging and gambling industries.
