Company. Meta is working on the creation of artificial intelligence in the form of a digital avatar of its head Mark Zuckerberg. As reported by Financial Times, This avatar will be able to interact with employees and partially replace them during work meetings.
How the digital avatar will work
It is about creating a so-called «digital twin» that will reproduce the manner of communication, voice and behaviour of the leader.
It is expected that the AI avatar will be able to:
- answer questions from employees;
- participate in internal meetings;
- communicate the position of the company's management;
- interact in real time.
What is Meta for?
У Meta consider such technologies as a way to optimise communications and improve management efficiency.
In particular, it can allow:
- save time for top management;
- scale up managerial involvement in processes;
- speed up internal decisions.
Risks and ethical issues
Experts draw attention to potential risks:
- the possibility of manipulation;
- the issue of trust in digital representation;
- blurring of responsibility for decisions.
There is also the question of how employees will perceive such an avatar as a full-fledged interlocutor.
What's next
The development is currently at the testing stage. У Meta did not comment on the details of the launch timeline, but the trend of creating personalised AI assistants among tech companies is gaining momentum.
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