American model Hailey Bieber has become the face of SKIMS’ new advertising campaign, showcasing the Everyday Cotton collection. Her husband, Justin Bieber, has actively supported the project on social media.
- Hailey Bieber is the star of the new SKIMS campaign.
- The model presented the Everyday Cotton collection.
- Kim Kardashian described Hailey as the perfect choice for the project.
- Justin Bieber has shared some promotional photos of his wife on Instagram.
Hailey Bieber has unveiled the new SKIMS collection
Model. Hailey Bieber has become the face of the brand’s new advertising campaign SKIMS, founded Kim Kardashian. The photoshoot for the Everyday Cotton collection was carried out by a renowned photographer Mert Alas. Hailey opted for a understated and minimalist style, showcasing key pieces from the brand’s new range. The focus of the shoot is on the collection’s simple silhouettes and everyday designs.
Kim Kardashian spoke highly of the collaboration
Kim Kardashian, co-founder and creative director of SKIMS, said that Hailey Bieber best embodies the concept behind the new collection.
“Hailey has a unique ability to make even the simplest things look stylish. Her approach to fashion seems so natural, which is why she’s the perfect person to front the Everyday Cotton campaign,” said Kardashian.
According to the brand’s representatives, the new collection focuses on comfortable everyday wear, with an emphasis on natural materials and neutral colours.
Justin Bieber stood by his wife
Following the launch of the advertising campaign, the singer Justin Bieber He posted photos of his wife on his Instagram. He added the song ‘Cold As Ice’ by Foreigner to the post, but refrained from adding a caption. The couple have been married since 2018. In 2024, their son Jack was born.
From model to successful businesswoman
Hailey Bieber began her modelling career after signing with IMG Models in 2016. She has worked with brands such as Tommy Hilfiger, Guess and Ralph Lauren. In recent years, Hailey has been actively developing her own business. In 2022, she launched the cosmetics brand Rhode, which quickly gained popularity in the skincare market. The company was later acquired by e.l.f. Beauty in a deal valued at up to $1 billion. Despite selling the brand, Hailey has retained a key role in the company’s development as its founder and creative director.
